Netflix accounts for 32.7% of peak U.S. downstream traffic
Sandvine has noticed a shift away from PCs to access entertainment content
55% of traffic volume consumed on game consoles, set-top boxes, etc.
Despite recent troubles, Netflix is a major force on the Internet, accounting for 32.7% of peak U.S. downstream traffic, according to a new report.
Sandvine Intelligent Broadband Networks’ report analyzed 200 Internet service providers in 80 countries and found that real-time entertainment apps take up 60% of peak downstream traffic, up from 50% last year. Netflix has more than half of that share. Sandvine considers the hours between 6 p.m. to 10 p.m. to be peak times.
Like others, Sandvine has also noticed a shift away from PCs to access such content. The company found 55% of traffic volume in North America is consumed on game consoles, set-top boxes, smart TVs and mobile devices. Only 45% is being accessed by laptops or PCs. Video makes up 32.6% of peak downstream mobile traffic, of which YouTube is the largest contributor.
The report comes as Netflix recently lost 800,000 paid subscribers in its most-recent quarter. The company’s stock is now trading at less than a third of the amount it was in July.