Jeff Bezos and Steve Jobs share more similarities than differences
Amazon, like Apple, is a powerful source in tablet, technology manufacturing
Bezos resembles Jobs in both business practices and personal characteristics
With the passing of Steve Jobs earlier this month, the tech industry lost one of its most revered icons. So where will the industry turn for inspiration now that Jobs is gone?
New Apple CEO Tim Cook will keep the business cranking along, but he’s unlikely to inspire the same kind of devotion as Jobs. Facebook leader Mark Zuckerberg has star power, but he and his company are still too young and untested. At Google, Larry Page is too awkward and Eric Schmidt too slick, and a lot of the company’s recent products are too unfinished.
But there’s one tech leader who just might fit the bill: Amazon’s Jeff Bezos.
Bezos runs his business the same way Steve Jobs ran his, with a relentless focus on long-term value over short-term profits and a willingness to place big bets in seemingly unrelated new areas.
Steve Jobs took Apple on a detour from personal computers into music with the iPod, and then into cell phones with the iPhone. It worked, and made Apple into the biggest and richest tech company in the world.
Jeff Bezos is doing the same thing at Amazon.
About five years ago, Amazon noticed it had a lot of spare capacity in its data centers that was only used during the holiday season. So it started renting out some of that capacity to other companies. Now hundreds of high-profile Internet startups, including big names like Foursquare and Yelp, run their businesses on Amazon Web Services.
Somehow, an online bookseller became the most important provider of “cloud computing” – a fancy term for running other companies’ online services.
In 2007, Amazon introduced its electronic reader, the Kindle. The product limped along for a couple of years, then started to take off in 2010 with the third generation.
But next month Amazon will unveil Kindle Fire, a color version that is more like a full tablet computer, with an app store, music store, video store, and new kind of Web browser designed to load Web pages faster. And it sells for $199, which is hundreds of dollars less than Apple’s iPad. No wonder Amazon is having to build millions more than it expected to meet demand.
Somehow, an online bookseller could become one of the dominant players in tablet computing.
Bezos not only resembles Jobs in his business practices. He’s also got a lot of the same personal traits.
He’s a control freak
Google engineer Steve Yegge, who formerly worked at Amazon, accidentally published a post criticizing his current employer and praising Amazon and Bezos. (The post was supposed to be for Google’s eyes only.) He said Bezos was a micromanager who “made ordinary control freaks look like stoned hippies.” A Portfolio.com profile in 2009 said Bezos wanted to know the details of every contract Amazon signed and had to sign off on how he was quoted in every press release.
He doesn’t like dissent
Bezos often tells employees that they’re lucky to work at Amazon and leaves sticky notes reminding them who’s in charge if they disagree with him, according to Yegge.
He has otherworldly smarts
In a follow-up post, Yegge explained how Bezos was so smart that you could only impress him in presentations if you deleted every third paragraph to keep his brain occupied – and even then, he’d figure out something you missed. “People like Jeff are better regarded as hyper-intelligent aliens with a tangential interest in human affairs.”
He always wanted to change the world
According to a 1999 profile in Wired, a high school girlfriend says that Bezos wanted to make money from an early age, but not to be rich – he wanted to use the money to change the