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Pam Danziger, Unity Marketing

Pam Danziger
Pam Danziger

One book: Statistical Abstracts
One newspaper: The Wall Street Journal
One Web site:, the Bureau of Economic Analysis within Commerce Department
One gadget: Lighted makeup mirror with magnifying lens
One plane ticket: I'd much rather drive

What are you reading?

Just finishing up "The Rule of Four" by Caldwell & Thomason (interesting, but no "The Name of the Rose" to which is has been compared) and am ready to start "Adventure Capitalist" by James Rogers (sounds like fun).

Who's been your biggest influence?

Everybody, everywhere. I am a sponge always looking for a good idea, novel approach, a tidbit that I can apply in my work. The list of those I owe credit to is enormous.

What's your biggest mistake?

My first marriage... enough said.

Is management an art or a science?

Management is all art, but then everything related to people is an art.

What do you reach for on your desk when the fire alarm goes off?

That actually happened to me when a fire occurred in the building next door. I didn't have to think for a second. I carried out my computer systems unit with the hard drive. Everything left behind was damaged by smoke and water.

Curriculum Vitae

  • Founded Unity Marketing, a marketing consulting firm specializing in luxury consumer businesses, in 1992 after previously working at the Franklin Mint as director of competitive analysis and at AT&T.
  • A recognized expert in consumer marketing and psychology and the author of "Why People Buy Things They Don't Need," as well as a contributor to the Wall Street Journal, New York Times, USA Today, Los Angeles Times and others.
  • Currently working on new book, "Let Them Eat Cake: Marketing Luxury to the Masses -- as well as the Classes."
  • Studied English Literature at Pennsylvania State University, followed by a Master of Library Science degree at the University of Maryland.

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