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NEW YORK, NY - SEPTEMBER 30:  Global Chief Executive Officer, Interbrand, Jez Frampton speaks during the 5th annual Executive Marketing Summit at the New York Stock Exchange on September 30, 2013 in New York City.  (Photo by Ilya S. Savenok/Getty Images)
NEW YORK, NY - SEPTEMBER 30:  Global Chief Executive Officer, Interbrand, Jez Frampton speaks during the 5th annual Executive Marketing Summit at the New York Stock Exchange on September 30, 2013 in New York City.  (Photo by Ilya S. Savenok/Getty Images)

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Building a culture of creativity

Jez Frampton, Global CEO of Interbrand, tells CNN's Richard Quest why he's fascinated by how culture is created within a business.

Building a culture of creativity

Jez Frampton, Global CEO of Interbrand, tells CNN's Richard Quest why he's fascinated by how culture is created within a business.