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    Crayola unveils its newest crayon color

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Crayola unveils its newest crayon color

Crayola announced the name of a new blue crayon this week: "Bluetiful," which beat out four other names with 40% of the vote in an online naming contest launched in July.

Crayola unveils its newest crayon color

Crayola announced the name of a new blue crayon this week: "Bluetiful," which beat out four other names with 40% of the vote in an online naming contest launched in July.