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Caption:A customer tries on a new Apple Watch in an Apple store in Sydney on April 10, 2015. Apple started taking orders from customers before the sale of the watch which will be available to buy in Australia on April 24, 2015. AFP PHOTO / Peter PARKS (Photo credit should read PETER PARKS/AFP/Getty Images)
Caption:A customer tries on a new Apple Watch in an Apple store in Sydney on April 10, 2015. Apple started taking orders from customers before the sale of the watch which will be available to buy in Australia on April 24, 2015. AFP PHOTO / Peter PARKS (Photo credit should read PETER PARKS/AFP/Getty Images)

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    You can buy the new Apple Watch in only one U.S. store

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You can buy the new Apple Watch in only one U.S. store

Apple Watch rolls out, but it's only available in one store in the U.S. CNN's Dan Simon reports on Apple's marketing strategy.

You can buy the new Apple Watch in only one U.S. store

Apple Watch rolls out, but it's only available in one store in the U.S. CNN's Dan Simon reports on Apple's marketing strategy.