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    Just add water: When science meets flim-flam

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Just add water: When science meets flim-flam

This is the story of how a tiny, magical creature was transformed into a cultural phenomenon by inventor, marketing genius and complicated eccentric Harold von Braunhut. Full of fun facts (both charming and disturbing), this breezy, colorful short film is about a half-century of marketing directly to children, the force of nostalgia in pop culture, and an unlikely meeting of flim-flam and hard science. A film by Penny Lane. This Really Great Big Story was made in collaboration with our friends at CNN Films.

Just add water: When science meets flim-flam

This is the story of how a tiny, magical creature was transformed into a cultural phenomenon by inventor, marketing genius and complicated eccentric Harold von Braunhut. Full of fun facts (both charming and disturbing), this breezy, colorful short film is about a half-century of marketing directly to children, the force of nostalgia in pop culture, and an unlikely meeting of flim-flam and hard science. A film by Penny Lane. This Really Great Big Story was made in collaboration with our friends at CNN Films.