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WASHINGTON, DC - JANUARY 20:  U.S. President Donald Trump (L) points to supporters as he walks the parade route with first lady Melania Trump during the Inaugural Parade on January 20, 2017 in Washington, DC. Donald J. Trump was sworn in today as the 45th president of the United States.  (Photo by Drew Angerer/Getty Images)
WASHINGTON, DC - JANUARY 20:  U.S. President Donald Trump (L) points to supporters as he walks the parade route with first lady Melania Trump during the Inaugural Parade on January 20, 2017 in Washington, DC. Donald J. Trump was sworn in today as the 45th president of the United States.  (Photo by Drew Angerer/Getty Images)

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    How much is the First Lady's 'brand' worth?

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How much is the First Lady's 'brand' worth?

Melania Trump has filed a lawsuit against the Mail Online for damages to her brand, causing ethics experts to question if she intends to profit from her time in the White House. CNNMoney's Cristina Alesci reports on the First Lady's brand.

How much is the First Lady's 'brand' worth?

Melania Trump has filed a lawsuit against the Mail Online for damages to her brand, causing ethics experts to question if she intends to profit from her time in the White House. CNNMoney's Cristina Alesci reports on the First Lady's brand.