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wbt intv andrews music festivals_00005611
wbt intv andrews music festivals_00005611

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    Big brand sponsors target music festivals

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Big brand sponsors target music festivals

Big brands are capitalizing on new age customers, who are looking for something more than just music. CNN's Alison Kosik talks to IEG's Jim Andrews.

Big brand sponsors target music festivals

Big brands are capitalizing on new age customers, who are looking for something more than just music. CNN's Alison Kosik talks to IEG's Jim Andrews.