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Floyd Mayweather Jr. (L) faces off for the first time with UFC fighter Conor McGregor during a press call at the Staples Center in  Los Angeles, California on July 11, 2017.
The two will fight August 26th in Las Vegas, Nevada. / AFP PHOTO / Gene Blevins        (Photo credit should read GENE BLEVINS/AFP/Getty Images)
Floyd Mayweather Jr. (L) faces off for the first time with UFC fighter Conor McGregor during a press call at the Staples Center in  Los Angeles, California on July 11, 2017.
The two will fight August 26th in Las Vegas, Nevada. / AFP PHOTO / Gene Blevins        (Photo credit should read GENE BLEVINS/AFP/Getty Images)

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    Behind the history of hype in boxing

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Behind the history of hype in boxing

Ahead of the Mayweather-McGregor fight, World Sport's Don Riddell discusses boxing's history of hype.

Behind the history of hype in boxing

Ahead of the Mayweather-McGregor fight, World Sport's Don Riddell discusses boxing's history of hype.