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business of oympics cnni mann intv_00011310

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    Brand names battle for gold at Olympic Games

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Brand names battle for gold at Olympic Games

Why are major companies like Nike and Adidas willing to put so much money into the Olympics? Branding expert Peter Shankman explains.

Brand names battle for gold at Olympic Games

Why are major companies like Nike and Adidas willing to put so much money into the Olympics? Branding expert Peter Shankman explains.