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Sachin Tendulkar waves to fans in Melbourne, Australia on December 26, 2011.
Sachin Tendulkar waves to fans in Melbourne, Australia on December 26, 2011.

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    India's 'God of cricket' popularity

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India's 'God of cricket' popularity

An India icon and now a cricket legend, Sachin Tendulkar is a marketer's dream come true. Mallika Kapur reports.

India's 'God of cricket' popularity

An India icon and now a cricket legend, Sachin Tendulkar is a marketer's dream come true. Mallika Kapur reports.