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This photo taken on June 7, 2013, in Clamart, near Paris, shows newly produced Coca-Cola soft drink bottles on an assembly line at a Coca Cola bottling plant. AFP PHOTO / LIONEL BONAVENTURE (Photo credit should read LIONEL BONAVENTURE/AFP/Getty Images)
This photo taken on June 7, 2013, in Clamart, near Paris, shows newly produced Coca-Cola soft drink bottles on an assembly line at a Coca Cola bottling plant. AFP PHOTO / LIONEL BONAVENTURE (Photo credit should read LIONEL BONAVENTURE/AFP/Getty Images)

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    Los 100 años de Coca-Cola

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Los 100 años de Coca-Cola

El profesor de marketing del IAE Business School, Guillermo D'Andrea, nos explica el éxito del mercadeo de Coca-Cola y la evolución de la comunicación con los clientes.

Los 100 años de Coca-Cola

El profesor de marketing del IAE Business School, Guillermo D'Andrea, nos explica el éxito del mercadeo de Coca-Cola y la evolución de la comunicación con los clientes.