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The 75-year-old company is pulling back from department and outlet stores to reinvent itself as a luxury brand. CEO Victor Luis tells Cristina Alesci why Coach needs to boost its "fashion credibility."
The 75-year-old company is pulling back from department and outlet stores to reinvent itself as a luxury brand. CEO Victor Luis tells Cristina Alesci why Coach needs to boost its "fashion credibility."

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    Why Coach doesn't want to be a discount brand

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Why Coach doesn't want to be a discount brand

The 75-year-old company is pulling back from department stores and discounts to reinvent itself as a luxury brand. CEO Victor Luis tells Cristina Alesci why Coach needs to boost its 'fashion credibility.'

Why Coach doesn't want to be a discount brand

The 75-year-old company is pulling back from department stores and discounts to reinvent itself as a luxury brand. CEO Victor Luis tells Cristina Alesci why Coach needs to boost its 'fashion credibility.'