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ZURICH, SWITZERLAND - JUNE 02: A FIFA logo sits on a sign at the FIFA headquarters on June 2, 2015 in Zurich, Switzerland. Joseph S. Blatter resigned as president of FIFA. The 79-year-old Swiss official, FIFA president for 17 years said a special congress would be called to elect a successor. (Photo by Philipp Schmidli/Getty Images)
ZURICH, SWITZERLAND - JUNE 02: A FIFA logo sits on a sign at the FIFA headquarters on June 2, 2015 in Zurich, Switzerland. Joseph S. Blatter resigned as president of FIFA. The 79-year-old Swiss official, FIFA president for 17 years said a special congress would be called to elect a successor. (Photo by Philipp Schmidli/Getty Images)

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How to save the FIFA brand

Interbrand Executive Director Daniel Binns discusses the damage done to the FIFA brand and talks about strategies to repair the organization's image.

How to save the FIFA brand

Interbrand Executive Director Daniel Binns discusses the damage done to the FIFA brand and talks about strategies to repair the organization's image.