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CUPERTINO, CA - SEPTEMBER 09:  Apple CEO Tim Cook announces the iPhone 6 during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus.  (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09:  Apple CEO Tim Cook announces the iPhone 6 during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus.  (Photo by Justin Sullivan/Getty Images)

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The New York Times' technology reporter Farhad Manjoo is bullish on Apple, declaring the company is back and better ever.

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The New York Times' technology reporter Farhad Manjoo is bullish on Apple, declaring the company is back and better ever.