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People pass a Coca-Cola billboard referring to the 2014 FIFA World Cup football championship in Brazil, on a road in Nairobi, on June 10, 2014.
People pass a Coca-Cola billboard referring to the 2014 FIFA World Cup football championship in Brazil, on a road in Nairobi, on June 10, 2014.

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    New challenges for World Cup sponsors

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New challenges for World Cup sponsors

Interbrand's Global CEO says successful World Cup sponsors will tailor ads showing they care about Brazil and football.

New challenges for World Cup sponsors

Interbrand's Global CEO says successful World Cup sponsors will tailor ads showing they care about Brazil and football.