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Split screen showing an Ikea catalogue before and after its distribute in their stores in Saudi Arabia.
Split screen showing an Ikea catalogue before and after its distribute in their stores in Saudi Arabia.

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    Exec: Mideast advertising has changed

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Exec: Mideast advertising has changed

An ad executive says many well-meaning companies are misled by bad, outdated advice on advertising in the Middle East.

Exec: Mideast advertising has changed

An ad executive says many well-meaning companies are misled by bad, outdated advice on advertising in the Middle East.