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qmb pkg boulden paralympics branding_00000515
qmb pkg boulden paralympics branding_00000515

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    Sponsorships for paralympics on the rise

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Sponsorships for paralympics on the rise

Companies are backing the London Paralympic Games building on the buzz from the Summer Games. CNN's Jim Boulden reports.

Sponsorships for paralympics on the rise

Companies are backing the London Paralympic Games building on the buzz from the Summer Games. CNN's Jim Boulden reports.