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James Dasaolu of Great Britain (lane 6) and Usain Bolt of Jamaica (lane 7) starts in the Men's 400m Round 1 Heats on Day 8 of the London 2012 Olympic Games at Olympic Stadium on August 4, 2012
James Dasaolu of Great Britain (lane 6) and Usain Bolt of Jamaica (lane 7) starts in the Men's 400m Round 1 Heats on Day 8 of the London 2012 Olympic Games at Olympic Stadium on August 4, 2012

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Track and Field CEO: We want sponsors

Richard Quest talks to Max Siegel, CEO of USA Track and Field, about keeping up interest of the sport after the Games.

Track and Field CEO: We want sponsors

Richard Quest talks to Max Siegel, CEO of USA Track and Field, about keeping up interest of the sport after the Games.