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Fans await the IMAX 'Tron: Legacy' screening on December 16, 2010 in New York City
Fans await the IMAX 'Tron: Legacy' screening on December 16, 2010 in New York City

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    IMAX going bigger, brighter

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IMAX going bigger, brighter

IMAX EMEA president Andrew Cripps tells CNN's Jim Boulden why moviegoers are prepared to pay higher ticket prices.

IMAX going bigger, brighter

IMAX EMEA president Andrew Cripps tells CNN's Jim Boulden why moviegoers are prepared to pay higher ticket prices.