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Brazil World Cup economic impact _00013713.jpg
Brazil World Cup economic impact _00013713.jpg

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    Was the World Cup 'worth it'?

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Was the World Cup 'worth it'?

Being a World Cup sponsor is expensive, but David Haigh, Founder and CEO, Brand Finance, tells CNN it is worth it.

Was the World Cup 'worth it'?

Being a World Cup sponsor is expensive, but David Haigh, Founder and CEO, Brand Finance, tells CNN it is worth it.