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WASHINGTON - JUNE 23:  U.S. Gen. David Petraeus speaks during a confirmation hearing before the Senate (Select) Intelligence Committee June 23, 2011 on Capitol Hill in Washington, DC. Gen. Petraeus will become the director of the Central Intelligence Agency if confirmed.  (Photo by Alex Wong/Getty Images)
WASHINGTON - JUNE 23:  U.S. Gen. David Petraeus speaks during a confirmation hearing before the Senate (Select) Intelligence Committee June 23, 2011 on Capitol Hill in Washington, DC. Gen. Petraeus will become the director of the Central Intelligence Agency if confirmed.  (Photo by Alex Wong/Getty Images)

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    The making of the Petraeus image

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The making of the Petraeus image

CNN's Howard Kurtz talks about how Gen. David Petraeus used the media to his advantage throughout his career.

The making of the Petraeus image

CNN's Howard Kurtz talks about how Gen. David Petraeus used the media to his advantage throughout his career.