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nr.johnson.jcp.sales.mpg_00010018
nr.johnson.jcp.sales.mpg_00010018

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    jcpenney reinvents branding strategy

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jcpenney reinvents branding strategy

CEO Ronald Johnson discusses the strategy behind jcpenney ending their clearance sales in favor of consistent low prices.

jcpenney reinvents branding strategy

CEO Ronald Johnson discusses the strategy behind jcpenney ending their clearance sales in favor of consistent low prices.