(CNN) — It's meant to fan your wanderlust -- and maybe envy.
In one photo, an impeccably dressed lady with gorgeous hair and a toned, sun-kissed back holds your hand, leading you into the lush hills of the Philippines.
In the next, she's guiding you to a stunning turquoise pool in Morocco.
Such is the narrative of Moscow-based photographer Murad Osmann's "Follow Me To" Instagram account, which feeds its 4.1 million followers with images of the same pose shot against beautiful backdrops all over the world.
And now, it's fodder for parody.
Forrest Lu, a 36-year-old interior designer from Taiwan, found himself with thousands of fans this week after photos of him gripped by the hair as he's dragged unceremoniously by his wife, Agnes Chien, went viral.
In another photo in the Facebook album, called "Honeymoon Hawaii," he's being pulled along by his nostrils.
"I wanted to take a picture of us holding hands like the 'Follow Me To' ones, but my wife (a mechanical procurement engineer) didn't want our pictures to look like other people's," Lu told CNN.
Lu gets a thoughtful view of wife Agnes Chien's wedding ring as she leads the way.
"So I said she could grab anything but my hand, and she just went for my hair and we took our first picture."
Their honeymoon snaps have since gathered thousands of Facebook "likes" and appeared on various Chinese-language lifestyle and news sites.
The photos are a comical antidote to Osmann's perfectly staged snaps.
Osmann co-founded the original "Follow Me To" series with his then girlfriend/now wife Nataly Osmann, the subject of his viral photos.
They've since inspired many others to recreate their own romantic moments under the #FollowMeTo hashtag.
The project began accidentally, in 2011, during a holiday in Barcelona when Nataly got frustrated with Murad, who was preoccupied with taking pictures of the city.
So they're normal, after all.
The "Follow Me To" photography project that made social media waves last year has been commissioned for a tourism campaign in Hong Kong. Here, Natalia Zakharova leads her photographer boyfriend Murad Osmann through the city's Global Geopark.