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If you're in Hong Kong -- or Vietnam, South Korea or anywhere else in the world with a Chinese diaspora -- it's time to don that tacky red jacket, gamble until you lose and eat till you burst.
Yes, it's the Lunar New Year; a time when the wheel of destiny decides whether you'll be cock of the walk or just a feather duster in 2017.
The Spring Festival, as it is known, usually lasts for 15 days from the first day of the lunar calendar (January 28 in 2017), and is the time when families get together to ring in the changes.
While most will go to any lengths to get home to see the family, for some it's a chance to travel, if only to get away from nagging relatives and red packet-hungry colleagues and friends (in China it's customary to dispense red paper envelopes filled with money at this time of year.)
But traveling doesn't have to mean forgoing the festivities. Here are 15 places where you can celebrate Lunar New Year in your own way.
Sha Tin Racecourse, Hong Kong
Not just for professional punters, Sha Tin's Chinese New Year race is a family-friendly activity.
Gambling is as close to a religion as it gets in Hong Kong and Lunar New Year is an auspicious time to try your luck.
Held on the third day (January 30, 2017) of the Spring Festival, the Chinese New Year Race -- hosted at Sha Tin Racecourse -- is one of the most popular race days of the year.
Even if you're not passionate about horse racing, the course throws live performances, a talk from a feng shui master and lucky draws to keep you occupied.
A thoughtful reminder on the racecourse's event's website; brown, yellow and red are the lucky colors for that day -- in case you want to dress accordingly. January 30, free entry for tourists; first race at 12:30 p.m.; Sha Tin Racecourse, Sha Tin, Hong Kong
Quang Ba Flower Market, Hanoi, Vietnam
One essential must-have for Vietnam's Lunar New Year, or Tet, is a bunch of flowers and Hanoi's Quang Ba flower market works at a frenetic pace during the festival.
Shoppers seek out the most eye-catching bouquets (usually peach blossom or ochna integerrima, the bright yellow blossom favored during Tet) amid the whirr and screech of the city's ubiquitous motorcycles, all transporting bright bunches of flowers on their pillions.
The sights and sounds mixed with the fragrance of street food makes for a heady New Year sensual overload.
Quang Ba Flower Market, Au Co Street, Tay H, Hanoi, Vietnam; open daily from about 3 a.m.
Awakenings Eindhoven, The Netherlands
If you happen to be in the Netherlands on Lunar New Year day (Jan 28), Eindhoven will be hosting one of the best techno parties in Europe.
Now in its eighth year, Awakenings Eindhoven has all the techno essentials; a warehouse, an urban location and one of the world's best techno line-ups.
More than a dozen artists are scheduled to perform on three stages from 10 p.m. until 7:30 a.m. the next day.
The party is just one of the events that make up the popular Awakenings Festival, the 20-year-old annual summer music festival in Amsterdam.
Nuanquan Town, Hebei province, China
Steel yourself. Nuanquan brings in the New Year with a shower of molten metal.
Lintao Zhang/Getty Images AsiaPac/Getty Images
With a population of less than 20,000 -- making it pretty much a tiny hamlet by Chinese standards -- Nuanquan usually flies below the tourist radar for most of the year.
But on the 15th day of the Spring Festival, the sleepy town literally fires up with a spectacular grassroots "firework" display that has been UNESCO-listed as one of China's great examples of intangible cultural heritage.
The da shuhua (translated as 'beating tree flowers') tradition is believed to be more than 500 years old and culminates in a jaw-dropping display where the local blacksmith hurls ladles of molten iron at town's city gates producing a shower of sparks.
February 11, Nuanquan Town
Chinatown, San Francisco
For sure, Chinatown can be a tourist trap most of the time -- but what better time to embrace it than at Chinese New Year?
As the largest Chinatown outside Asia, and the oldest in the United States, San Francisco's Chinatown knows how to turn on a show during the buzz of Chinese New Year.
A series of events are lined up for the 15-day festival, including a parade featuring more than a 100 floats and assorted performances including a 28-foot-long Golden Dragon float.
Ditan Park, Beijing
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Ditan Park doesn't just throw the biggest CNY party in China's capital city, its annual Ditan Park Temple Fair also transports visitors back to a bygone era.
The highlight of the fair is the reenactment of an imperial ceremony from the Qing Dynasty in which an "emperor" leads a crew of more than 100 performers to the Temple of the Earth to worship the gods.
The performance will take place daily from January 27 to February 3. The park will also be the venue for that great Chinese tradition, a food market complete with steaming cauldrons of delicious dumplings and spicy stews.
Around the city, Sydney
Sydney Town Hall will be lit up red during the Spring Festival.
SAEED KHAN/AFP/AFP/Getty Images
Home to one of the biggest overseas Chinese populations, Sydney is going all out during Lunar New Year.
Many of the city's iconic landmarks including the Sydney Opera House, the Sydney Harbour Bridge and the Town Hall will be illuminated bright red during the festival.
Lunar Lanterns in the shape of the Chinese zodiac signs will be installed around the city.
Highlights include a special Chinese-language tour of Sydney's Australian Museum allowing Chinese visitors to learn more about the story of Indigenous Australians and Pacific culture.
Liao Fan Hong Kong Soya Sauce Chicken Rice & Noodle, Singapore
Singaporean chef Chan Hon Meng's Chicken Rice and Noodle stall has always been a hit with locals.
ROSLAN RAHMAN/AFP/AFP/Getty Images
Kreta Ayer Square Street Bazaar and the famed Chingay parade in Singapore's Chinatown might seem the obvious way to celebrate the Lunar New Year in the city state.
In fact, there's no better way to kick start the Year of the Rooster than with a mouthwatering and affordable meal at Liao Fan Hong Kong Soya Sauce Chicken Rice & Noodle.
Despite the accolade, a plate of chicken rice still costs less than $2.
Liao Fan Hong Kong Soya Sauce Chicken Rice & Noodle, 335 Smith Street, Chinatown Complex Market & Food Centre, Singapore
Raohe Night Market/Wu Lao Guo, Taipei
For many, the Spring Festival is just another name for a two-week eating marathon and as a city famed for its street food, Taipei is an ideal place for a gluttonous holiday.
Raohe night market is flanked by street food stalls and nostalgic sideshow games along its 600-meter length.
Pepper cakes and fresh seafood skewers not your bag?
Then why not share a bubbling hotpot with friends and family? Elixir Health Pot (or Wu Lao Guo) is a trendy hotpot restaurant chain specializing in -- either spicy or creamy -- herbal broths with added medicinal benefits.
Raohe Night Market, Taipei
Wu Lao Guo, 36-1, Section 2, Zhongshan North Road, Zhongshan District, Taipei City, Taiwan
Central London, London
Lionizing London. The British capital throws the biggest Chinese festival outside Asia.
Stuart C. Wilson/Getty Images Europe/Getty Images
San Francisco may have the biggest Chinatown outside Asia, but when it comes to doing the festival right, London claims to throw the biggest Chinese New Year party outside Asia.
The day begins with a colorful Chinese parade that winds its way through the streets of the downtown West End district, followed by stage performances in Trafalgar Square.
There are traditional dance troupes, acrobats, dragon and flying lion dances, opera and martial arts acts.
The grand finale in Trafalgar Square ends with a fireworks spectacular.
Studio City, Macau
Macau may be best known as a gambling mecca -- the Las Vegas of the South China Sea -- but the city has been upgrading its family-friendly entertainment offerings in recent years.
Studio City is one of the latest integrated resorts to open in the gaming capital and features a 4D Batman simulator ride and a 40,000-square-foot Warner Bros-themed amusement center.
The number eight in Chinese holds a special significance since the word has a similar pronunciation to the word for "wealth."
Talk about auspicious.
Allas Sea Pool, Helsinki
In Chinese culture, the preparations ahead of Lunar New Year are almost as important as the day itself. During this period cleansing is an important ritual.
What better way to usher in the Year of the Rooster than a deep cleansing spa and sauna?
Allas Sea Pool is a public Finnish sauna complex offering an amazing view of Helsinki.
You can take a dip in one of the sea-facing pools before enjoying a steaming sauna session indoors.
Before taking to the showers, why not get a friend or even a stranger to whip your back with birch twig bundles to get the circulation going.
Maggie Choo's, Bangkok
Looking for a few digestifs to help down the massive Lunar New Year blowout?
Maggie Choo's, a 1930s Shanghai-themed bar in the heart of Bangkok, is a great way to celebrate the Spring Festival in style.
Situated in the basement of Hotel Novotel Bangkok Fenix Silom, the bar -- with an understated wooden entrance, private rooms and dim lighting -- oozes secrecy and swagger.
Los Glaciares, Patagonia, Argentina
Boost your stamina this Lunar New Year.
Mario Tama/Getty Images South America/Getty Images
If getting outside your comfort zone is one of your New Year's resolutions, the Spring Festival is a great time to make the first step.
Stamina strengthening can be achieved by trekking the stunning Los Glaciares National Park in Argentina's Patagonia.
The park is famous for its dramatic landscapes, including 47 large glaciers and three big lakes.
January and February lie in the warmer summer months and are considered the ideal time to visit.
Disney California Adventure Park/Universal Studios Hollywood, Los Angeles
Imagine Megatron from "Transformers" greeting you with a cheery "ni hao" (Chinese for "hello")? Or Mickey Mouse fully kitted out in Chinese attire?
No, it's not one of China's numerous copycat theme parks, this is how Los Angeles' most famous amusement parks celebrating the Chinese New Year.
Apart from dressing their characters for the festival, both parks are bringing in new characters during Lunar New Year -- Po and Tigress (from Kung Fu Panda) for Universal Studios and Mulan and Mushu for Disney.