fashion

7 things we learned at Milan Fashion Week, with Justine Picardie

Updated 30th September 2015
7 things we learned at Milan Fashion Week, with Justine Picardie
Justine Picardie is a fashion commentator, published author and the editor of Harper's Bazaar. The views expressed in the video above are her own.
As the Spring/Summer 2016 shows come to a close in Milan -- and fashion editors, stylists and buyers descend on Paris -- the common consensus among industry experts is that the Italian fashion capital has come back fighting after a few sombre seasons in the shadows of economic downturn.

1. Milan Fashion Week was hit hard by the recession but came back fighting this season

Milan put its best foot forward after a few wobbly seasons as it weathered the storm of economic downturn.
Sophia Loren arrives at the Giorgio Armani show during the Milan Fashion Week Spring/Summer 2016
Sophia Loren arrives at the Giorgio Armani show during the Milan Fashion Week Spring/Summer 2016 Credit: Vittorio Zunino Celotto/Getty Images Europe/Getty Images

2. Geeks are still chic

The Gucci we loved in the 90s was all about ultra sexy glamour, but under the new creative directorship of Alessandro Michele, the new Gucci girl is quirky and cool.
Gucci's new look is quirky and cool.
Gucci's new look is quirky and cool. Credit: TIZIANA FABI/AFP/AFP/Getty Images

3. Miuccia Prada remains the golden girl of fashion

Prada's show is always a must-see and the brand's highly influential creative director continues to reign.
Italian fashion designer Miuccia Prada.
Italian fashion designer Miuccia Prada. Credit: FILIPPO MONTEFORTE/AFP/AFP/Getty Images

4. Max Mara has a few tricks up its sleeve yet

Often regarded as a more mature and straight-forward brand, Max Mara showed it can still surprise with a fresh, nautical-inspired collection.
Molly Bair walks in a surprisingly fresh Max Mara show.
Molly Bair walks in a surprisingly fresh Max Mara show. Credit: Vittorio Zunino Celotto/Getty Images Europe/Getty Images

5. Only the strongest women walk the Fendi runway

Karl Lagerfeld is known for casting strong-faced and even strong-willed women to walk his Fendi runway, from Joan Smalls last season to Edie Campell this SS16.
Edie Campbell closes the SS16 Fendi show.
Edie Campbell closes the SS16 Fendi show. Credit: Pietro D'Aprano/Getty Images Europe/Getty Images

6. Fashion may not necessarily be an art but it certainly takes cues from the art world

Max Mara channeled the spirit of French artist Jean Cocteau this season.
Artist Jean Cocteau was heaviliy referenced at Max Mara SS16.
Artist Jean Cocteau was heaviliy referenced at Max Mara SS16. Credit: OLIVIER MORIN/AFP/AFP/Getty Images

7. Milan will always be defined by high-glamour

Unlike London, where there's always a subtle but underlying punk (read scruffy) spirit, Milan will always be regarded as ultra-polished and glamorous.
Models backstage at the Vivetta SS16 show.
Models backstage at the Vivetta SS16 show. Credit: S. Alemdar/Getty Images Europe/Getty Images