Inside Dubai's oldest tailor shop
This video is taken from CNN's Inside the Middle East.
Prakash Parmar, a seventh-generation tailor based in Dubai, believes that "every man should have a suit. A good suit is a representation of a personality."
Prakash's father opened Dubai's first suit tailor shop in 1956, 15 years before the UAE became a nation.
Parmar Tailors make bespoke mens' suits, completely by hand. The finest of these contains over 8,000 stitches, is crafted with rare vicuna wool, and costs over $34,000.
One suit can take eight days to make, and some are even studded with diamond chips.
So why is a suit -- and particularly such an expensive suit -- so important?
"It's all about the power statement," Prakash explains. "I walk into any place with my jacket on and people look at me differently."
Watch the video above to find out more about Dubai's oldest tailor shop.