CNN.com can help you achieve your advertising objectives, offering a wide variety of rich media formats to help you strengthen brand awareness and ultimately yield a high ROI.

Whether it's standard IAB placements or innovative custom solutions, CNN.com is the place to help you create a compelling and rich ad experience for consumers.

General Guidelines:

• Functionality: Where applicable, the "ON/OFF", "STOP/PLAY", and "CLOSE" button must be prominent and obvious. Where applicable, the method of expansion and un-expansion must be the same. (i.e., click-to-initiate and click-to-close OR roll over-to-initiate and roll off-to-close). CNN.com strongly recommends and prefers 'click to initiate', however, will accept roll over/roll off on pages other than the CNN.com home page pending site approval.
• Close Button: A mandatory "CLOSE X" button(s) must be prominent and obvious in the top right corner for floating, out-of-banner, billboard, pushdown and expandable banner ads initiated by a user's click. Close button font size must be 11 pixels, bold text, and 4 pixel padding around the text. The ad, including “CLOSE X” button, may not cover core page navigation or other ads.
• Audio and Video: No host-initiated audio is permitted on CNN.com. Audio must be user-initiated by clicking within the banner and contain clearly visible "mute" and "stop" functionality. Video File Size is a maximum of 2.5 MB and maximum frame rate is 18 FPS.

*This represents the post-page load ("polite") file size. When/if users click off page, additional load must terminate immediately.

** Special entitlement logo treatment will involve coordination with agency and CNN.com due to ad integration design guidelines. This requires an .eps file of advertiser logo to be submitted to CNN.com's Strategic Integration Group. See your respective ad operations contact for more details.