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Specifications Overview

CNN.com can help you achieve your advertising objectives, offering a wide variety of rich media formats to help you strengthen brand awareness and ultimately yield a high ROI.

Whether it's standard IAB placements or innovative custom solutions, CNN.com is the place to help you create a compelling and rich ad experience for consumers.

General Guidelines:
  • Functionality: Where applicable, the "ON/OFF", "STOP/PLAY", and "CLOSE" button must be prominent and obvious. Where applicable, the method of expansion and un-expansion must be the same. (i.e., click-to-initiate and click-to-close OR roll over-to-initiate and roll off-to-close). CNN.com strongly recommends and prefers 'click to initiate', however, will accept roll over/roll off on pages other than the CNN.com home page pending site approval.
  • Close Button: A mandatory "CLOSE X" button(s) must be prominent and obvious in the top right corner for floating, out-of-banner, billboard, pushdown and expandable banner ads initiated by a user's click. Close button font size must be 11 pixels, bold text, and 4 pixel padding around the text. The ad, including “CLOSE X” button, may not cover core page navigation or other ads.
  • Audio and Video: No host-initiated audio is permitted on CNN.com. Audio must be user-initiated by clicking within the banner and contain clearly visible "mute" and "stop" functionality. Video File Size is a maximum of 2.5 MB and maximum frame rate is 18 FPS.


FILE FORMATS: FLASH, GIF, JPG, HTML FILE SIZE
Dimensions Ad Product Rich Media Max Initial File *Max Polite File Total File Size
(initial + polite)		 Video File Size
336x280 Large Rectangle Yes 50k 100k 150k 2.5MB/hi bw
945x66 Large Custom Yes 50k 100k 150k
300x250 Medium Rectangle Yes 50k 100k 150k
336x850 or
300x600		 Half-Page Ad Yes 50k 125k 175k
728x90 Leaderboard Yes 50k 100k 150k
160x600 Skyscraper Yes 50k 100k 150k
300x100 3:1 Rectangle Yes 50k 100k 150k —
180x150 Rectangle Yes 50k 100k 150k —
120x90 Button Yes 20k 85k 100k —
88x31 Entitlement** No 5k — 5k —
300x50 or
450x50		 Overlay Video Banner No — — 100k —
970x66 IAB Push Down Yes 60k 160k 220k 2.5MB/hi bw
770x600 CNN Challenge (optional unit) Yes 75k 25k 100k —
Aspect Ratios: 16:9 & 4:3 Pre-roll — — — — —
Post-roll — — — — —
Clickable In-Stream Ad — — — — —
234x60 Video Companion No 30k n/a 30k —
Pop-Under 720x300 Yes 50k — 50k —
*This represents the post-page load ("polite") file size. When/if users click off page, additional load must terminate immediately.
** Special entitlement logo treatment will involve coordination with agency and CNN.com due to ad integration design guidelines. This requires an .eps file of advertiser logo to be submitted to CNN.com's Strategic Integration Group. See your respective ad operations contact for more details.

Advertising on CNN.com targeted to the iPad? Go here

  • Large Rectangle
  • 336x280 pixels
  • FLASH, GIF, JPG, HTML
  • 50k Max Initial file size
  • 100k Polite Flash file size
  • 2.5MB/hi bw Polite Video file size
  • 150k Total file size
  • Medium Rectangle
  • 300x250 pixels
  • FLASH, GIF, JPG, HTML
  • 50k Max Initial file size
  • 100k Polite Flash file size
  • 150k Total file size
  • Half Page Ad
  • 336x850 or 300x600 pixels
  • FLASH, GIF, JPG, HTML
  • 50k Max Initial file size
  • 125k Polite Flash file size
  • 175k Total file size
  • Leaderboard
  • 728x90 pixels
  • FLASH, GIF, JPG, HTML
  • 50k Max Initial file size
  • 100k Polite Flash file size
  • 150k Total file size
  • Skyscraper
  • 160x600 pixels
  • FLASH, GIF, JPG, HTML
  • 50k Max Initial file size
  • 100k Polite Flash file size
  • 150k Total file size
  • Button
  • 120x90 pixels
  • FLASH, GIF, JPG, HTML
  • 15k Max Initial file size
  • 85k Polite Flash file size
  • 100k Total file size
  • Entitlement
  • 88x31 pixels
  • FLASH, GIF, JPG, HTML
  • 5k Max Initial file size
  • 5k Total file size