CNN Video NEW
CNN's online video is the most comprehensive, high-quality news video, showcasing the strength of CNN's global networks. The increased consumption of online video by CNN.com users gives advertisers the ability to reach at-work corporate audiences as well as young, affluent professionals.1 CNN.com served 90.4 million video streams in April 2007, nearly tripling our broadband video use in the beginning of 2006.2 This number is expected to continue rise with CNN.com's new video experience, which prominently showcases a larger, in-page video player.
A recent ad effectiveness study compared CNN.com's pop-up video player to the newly redesigned CNN.com in-page video player. The study revealed that the new CNN.com player is a stronger advertising environment and that the intent to recommend and purchase is significantly higher for video and banner ads in the new video player.3
A recent ad effectiveness study compared CNN.com's pop-up video player to the newly redesigned CNN.com in-page video player. The study revealed that the new CNN.com player is a stronger advertising environment and that the intent to recommend and purchase is significantly higher for video and banner ads in the new video player.3
