Chris Herbert is Senior Vice President of Operations and Strategy for CNN Digital. In this role he oversees Operations, Strategy, Business Development & Partnerships, and Audience Development globally.
Before joining CNN, Herbert served in various leadership roles in The Weather Company's digital group, in Atlanta. He was most recently Senior Vice President of Growth Products & Emerging Platforms, where he served as product lead for storytelling across all digital products and lead product innovation on emerging platforms. During his tenure, video starts increased by 50% and digital video revenue by 150%. He previously served as COO for the Product & Technology group, where he directed strategic growth plans and managed a $300M P&L, and before that as Vice President of Strategy and Product Operations. At Weather, he helped lead the transformation of the digital group's product development efforts from waterfall to one focused on agile and lean practices. The Product & Technology group was sold to IBM in February of 2016.
Prior to The Weather Company, Herbert was head of Special Projects at Bloomberg Media in New York. He led digital video initiatives that tripled video starts and revenue in less than a year. He also spent 3 years in the media strategy group at Bloomberg, where he worked closely with the business and editorial leadership teams on driving growth of the web and mobile businesses, the acquisition and transformation of Businessweek, the restructuring of Bloomberg Television, and various international expansion efforts.
He joined Bloomberg from the media practice of McKinsey & Company.
Herbert received his MBA at the Tuck School of Business at Dartmouth, where he was a Tuck Scholar and also was the founder of the online satirical news site The Tuck Profit. He is also a graduate of Middlebury College, where he received his bachelors degree studying economics and American literature. He lives in Atlanta, GA with his wife and three boys. When he isn't out catching Pokemon, he can be found playing very amateur ice hockey or watching The New York Rangers.