Monday, September 17, 2007
Whoever said, "what's in a name?" didn't meet Ben Goldhirsh. I guess we'll never know much about those who spew what's now a cliché, but Goldhirsh's name is good to know.
So is the name of Goldhirsh's magazine, appropriately titled GOOD. The magazine is just that -- stories about culturally-conscious young people and their take on energy, politics and business. The subscription fees all go one of 12 approved charities such as UNICEF.
And, there's a lot to the name of his film company. Reason Pictures makes films with, you guessed it, a reason -- socially relevant stories sans the sex, gore and drugs that often hide a deeper message.
Endowed with a ginormous inheritance from his father, Bernie Goldhirsh, who started and sold Inc. magazine, the 26-year-old Goldhirsh is making his own name, while upholding the good that was already synonymous with the one he had.
Update: Watch the CNN.com Live Video interview
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Young People Who Rock is a weekly interview series focused on people under 30 -- from CEOs to entertainers to athletes to community and political leaders -- who are doing remarkable things. CNN Anchor Nicole Lapin introduces them here, then interviews them Fridays on CNN.com Live. Log on in the 3 p.m. ET hour to catch the interviews.