Tuesday, May 8, 2007
Getting in from an evening out with friends, a little tipsy, a lot emotional -- we've all been there. Most of us have regretted in the morning what we did or said the night before. But not Joanna Alberti. Such a night unintentionally turned Alberti from stylish young lady into one very successful stylish young lady.
That night the 25-year-old used her insomnia to design Sophie, a fictional, whimsical character who became the face of philoSophie's , a national greeting-card and clothing business. Sophie isn't real, but what she stands for is: "Wear pumps. Take taxis"; "A strong cup of coffee and confidence can get you through the morning"; "Keep your nails painted and your hand raised."
Sophie's musings are splashed across tank tops and fine stationery that Alberti's company creates by hand. The "Sex and the City"-esque mantras speak to real women. Alberti's contagious honesty, not to mention playful wit, makes her a fierce phenom in today's highly competitive design world -- that is nothing to regret.
Update: Watch the CNN.com Live interview
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Young People Who Rock is a weekly interview series focused on people under 30 -- from CEOs to entertainers to athletes to community and political leaders -- who are doing remarkable things. CNN Anchor Nicole Lapin introduces them here, then interviews them Fridays on CNN.com Live. Log on in the 3 p.m. ET hour to catch the interviews.