Monday, April 30, 2007
Noah Glass
We've all waited in line at Starbucks for more than 10 minutes. We've all thought, "There's got to be a better, faster way to get my triple grande soy latte with extra foam." I've thought about it; most of us have but never did anything about it. Noah Glass did something about it.

From that very scenario, Glass created GoMobo . It turns your cell phone into a mobile credit card. That way, you get your caffeine fix quicker and beat the line getting takeout at your favorite lunch spot.

At 25, Glass is the CEO, with employees who finished business school before he was born. Glass deferred Harvard Business School after graduating from Yale University on the hunch that people hated waiting in line as much as he did.

Now he has a hunch that urban professionals and other twenty-somethings don't like waiting for much of anything, including movies tickets or cabs. So, Glass plans to expand GoMobo to include those services. This way, you can use those extra minutes you'd use to wait for and pay for your stuff to think of ways to solve bigger problems. Just leave the small stuff to Glass.

Update: Watch the CNN.com Live interview
We've all waited in line at Starbucks for more than 10 minutes. We've all thought, "There's got to be a better, faster way to get my triple grande soy latte with extra foam." I’ve thought about it; most of us have but never did anything about it. Noah Glass did something about it. ... Yeah, this is something I've thought about a whole lot. Whatever. Impatience is a virtue? Is that the message?
I'm not entirely sure this is 'revolutionary' in the least. Technology such as this already exists in Asia and their mobile infrastructure is set up in such a way that using their phone as a payment mechanism is just a reality--nothing shocking, nothing out of the ordinary. Phones equipped with RFID have been doing this for a while now, and if this particular payment system is going through carriers and ending up on a subscriber's bill, the fees involved with such a transaction are so high that it's not going to benefit anyone to loose that much money in an electronic transaction for the sake of 'convenience'.
Wait, you think it praiseworthy that someone put together technology because it takes too long to get a drink at a coffee shop? CNN thinks this is a good thing and that this 25 year old has so many "bigger problems" that he can't wait in line for a few minutes?
It's ALL SMALL STUFF. Microloans are small stuff, an hour of your time is small stuff, volunteering, picking up trash, buying flowers, donating a book, it's ALL SMALL STUFF. But this is something that you think rocks, that this "I'm so busy" nonsense of everydaylife, where people talk on the phone on the bus or in the grocery store or on the street because life is just so darn complicated...this should be praised.
Don't be ridiculous. This just allows all these self-important blowhards of any age to believe their time is more valuable than ever. Oooooh, ten whole minutes waiting for your triple latte, that really IS a hardship.
Give Me A Break.
Once again, THIS is the type of person CNN decides to highlight as a "young person who rocks"? There are young people doing far more important things than enabling self-absorbed yuppies to get their coffee faster. If this series chooses to probe a little deeper (and maybe take a look at young people who didn't go to Yale and Harvard), it could highlight some of the meaningful work being done by twentysomethings. Let's see something real, please.
Hehehehhe
I see a lot of hating ... All you have to do is nominate yourself or someone you know and maybe CNN will write about them .
The point is that Noah has filled a gap . You dont have to use the service but other people are using it . If you have the attitude that says that a product or service is too small then you will never start anything meaningfull.
When you got to the store, you see all kinds of products that appear useless to you but they are there because someone is buying them . Being an entrepreneur is all about doing . If you are not doing anything what telling us about then Shhh !
i agree with bisi. i like the fact that Noah is doing something about this, and while not many will get to enjoy his services as yet, it's pointing to the right direction!he noticed a market gap and actually sort to fill it unlike those of us whose only mission in life is to criticize with no accoplishments worth whispering about!go Noah, hope GoMobo gets here in Kenya someday soon. wams
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