Tuesday, March 20, 2007
Doing 'Whatever it Takes' in India
Most of our viewers may have never heard of CNN-IBN, but this past weekend the global audience got an outstanding introduction.
CNN-IBN is a sister network of CNN International, and is (most weeks) the top English-language cable news channel in India. They use CNN reports to cover the world and CNN uses CNN-IBN breaking news coverage on our air from India, but never before had there been a large-scale joint production with the two networks -- until last week. We produced a show called "CNN Connects: India's Generation Next" about India's young people, more than half a billion of them under the age of 25.
The slogan of CNN-IBN is "Whatever It Takes" and their staff embodied that slogan in the way they put this show together. No effort was spared to help us book our guests, arrange for the studio audience, seek permission to use the magnificent Purana Quila location, and to light it brilliantly, hire the best equipment and operators, build the set and banners, direct the show, and edit it. When rain early in the week threatened to jeopardize our outdoor location, they quickly arranged a backup plan. But the sun came out on taping day and we knew we had a good show on our hands.
We usually don't run credits on CNN but the CNN-IBN team deserves a public mention, so I will include them here. Apologies if I have left anyone out, but if I have, send me an e-mail and we'll fix it.
-- From Steve Tuemmler, CNNI Supervising Producer
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