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Inside the Middle East
December 10, 2010
Posted: 1928 GMT

An Israeli confectionery company seems to have gone one step too far in an unusual, aggressive attempt to market a new chocolate bar.

An anonymous letter sent to dozens of Israeli women this week stated: "I saw you at lunch break next to the elevator, yielding for something new, original and unexpected. Ever since then, I have been imagining our first date at midday, I can't wait!" reads the hand written message, Haaretz daily newspaper reports.

"I don't know how to tell you this so I will be direct: let's meet over coffee for lunch or maybe for a different sort of meeting in the evening. But remember: if you don't come to me, I will already get to you," the letter concludes.

Among the women who received the mysterious note was parliament member Miri Regev who filed a compliant against the anonymous stalker.

"This was a very unpleasant thing to read" she told CNN.

Regev only found the message to be a commercial hoax when police investigation traced an advertising company as the sender.

"The revelation left me outraged. This is simply unacceptable, to be used as a woman just in order to market a product in such a manner that crosses all the red lines," she said.

Police are still investigating the story and have yet to decide whether to press charges against the creative writers and the confectionery company.

EDK advertising, who was responsible for the controversial idea told Haaretz: "The mere fact that the media is talking about the campaign means that it was a success. In any case, this is not a criminal offense."

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Filed under: General •Israel


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Alban   December 10th, 2010 11:39 pm ET

makes no sense


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