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In 1984 Mohamed Amin filmed images in Ethiopia that changed the world. Most importantly, those images saved the lives of over three million people. For over four decades, he covered all major events on the African content, creating a world class photography and video footage repository. This year, the company he founded, CAMERAPIX, celebrates its 50th birthday.
His work was about the people, culture, history and beauty of the African continent. Continuing the tradition of his solid work AFRICA 24 MEDIA was founded. A24, as it is affectionately known, combines Camerapix's longstanding reputation for technical quality, editorial integrity and a love for storytelling, with the news platforms, formats and youthful vibe that is changing our continent.
Our objective is to tell all sides of the African story, not only to the rest of the world but also to the African people. We are the voice for industry professionals, corporate and NGO's as well as citizens who have a story that needs to be told. We have also developed a state of the art model for aggregating, packaging, hosting, presenting and distributing media content.
A24 MEDIA Chairman, and the son of the Camerapix founder, Salim Amin, has been in the television industry since he was a teenager. He still marvels over the amount of material his father produced in his time. Combined with A24's recent production work, the archive consists of over 10,000 hours of video and 4 million still photos, making it the largest African archive of its kind. "I am continually inspired by my father's work, and have used his accomplishments and my own experiences to help mould the next generation of African video journalists."
AFRICA 24 MEDIA'S content is formatted for print, video, internet, mobile and every new platform going into the future.
At The Coca-Cola Company, we believe that our success is dependent upon the strength of the communities in which we do business.
For over 127 years, The Coca-Cola Company has remained committed to being a positive force in people's lives. Today, this drive compels us to do business smarter and gives us opportunities to lead and inspire others. In Africa, we are also implementing 5by20, Coca-Cola's global commitment to empower 5 million women to become entrepreneurs by removing for women, barriers to business success. Additionally, we have committed US$30 million to support the Replenish Africa Initiative (RAIN) through which we will collaborate with other organization's to implement sustainable community water projects in each country in Africa. RAIN will benefit at least 2 million people by 2015. Economic development and water are both complex issues and we know that we cannot do it alone. That is why we are bringing together partners who can turn great ideas into a positive difference.
We have long held optimism about the African continent and its people. That optimism is a driving force behind our efforts to improve the lives of Africans. In all of the 56 countries of Africa, we have built successful businesses by meeting consumer needs and by strengthening the communities where we do business. For example, we have employed over 65,000 people in Africa and, through The Coca-Cola Foundation, a philanthropic arm of TCCC we are supporting water, health and youth development programs.
We see the future through three lenses - people, communities and the environment and in Africa have focused our efforts on the biggest challenges in these areas-including economic development and water. Our economic development goal is to empower 5 million women entrepreneurs across our global value chain by 2020.Through RAIN, we will implement at least one sustainable community water project in each country in Africa to improve access to clean water for 2 million people by 2015. Both efforts primarily benefit women because women are the most vulnerable and at the same time, are able to build strong and sustainable communities when empowered socially and economically.
Says William Egbe, Group Director Sustainability and Strategy & Business Planning The Coca-Cola Company, Eurasia and Africa. "We congratulate the African Journalist Awards finalists and winners. Their brilliant reporting can also contribute to promoting socio-economic development in Africa. We are proud to once again sponsor CNN MultiChoice African Journalist of the Year Awards The Coca-Cola Company wants to ensure that Africa delivers on her promise of optimism and prosperity for all of her citizens and we know that we cannot do it alone. In keeping with The Company's belief that people with a shared vision, working together, can shape a better future and make a difference, we collaborate with governments and civil society in what we call the Golden Triangle i.e. supporting sustainable growth and investment across the continent by bringing the right people together to turn great ideas into a positive difference.
As an organization that is passionate about the development of Africa and in nurturing home-grown African talent, it is very fitting that Ecobank partners with CNN and Multichoice to recognize excellence in African journalism in these prestigious awards. Reflecting the pan-African nature of the competition, this year's finalists include representatives from 7 of the 34 African countries in which Ecobank now has a presence. Here in South Africa, we are working very closely with our strategic alliance partner, the Nedbank Group, to provide all our customers with tailored pan-African banking and business advisory solutions.
An understanding of the way Africa does business is key to success of any organization, be it a multinational or an entrepreneurial start-up. Cultural differences, language barriers and ill-informed media comment can be just as inhibiting to the growth and development of the continent as infrastructure deficits. Over the past decade we have seen significant improvements in the strength and depth of reporting on Africa, which has delivered clear benefits both to business and the region. Investors are now taking Africa seriously and these changing perceptions are key to the sustainable development of the continent.
In contrast to the developed world, where newspaper circulations are falling, print remains the dominant and most influential medium for communicating news throughout Africa. Increasing literacy, less political repression, the privatisation of the media and higher household incomes are all contributing to increasing readerships. The phenomenal expansion of African language newspapers is another important factor driving growth.
Africa's print media is a dynamic industry that is succeeding by embracing change and continually innovating. Far from heralding the demise of traditional media, the digital platform is allowing newspapers and magazines to gain new audiences, extending their reach to the Diaspora, improve dialogue with the local communities they serve and increase trust amongst their readerships.
Ecobank is pleased to again be sponsoring the Print General News Award, recognizing the significant contribution that newspapers play in informing and educating the general public and in providing a forum for debate regarding the challenges facing Africa today. As well as providing a fertile training ground for the journalists of tomorrow, the local news desk is often the source of breaking news and investigative stories that the broadcast media later transmits around the world.
Africa's print journalists play a pivotal role in presenting the world with a more realistic and nuanced picture of the continent and its myriad peoples and cultures. As the Continent establishes a more stable, prosperous future, Africa needs to shape its own, authentic narrative, dispelling past stereotypes. Ecobank believes that it is important to celebrate the achievements of African journalists who 'go the extra mile' to deliver high-quality news and information to promote transparency, accountability and, ultimately, a better quality of life for all of our citizens.
GLOBAL CONNECTIONS - LOCAL COMMITMENT
Ericsson is a world-leading provider of telecommunications equipment and services to mobile and fixed network operators. Over 1,000 networks in more than 180 countries use our network equipment, and more than 40 percent of the world's mobile traffic passes through Ericsson networks. We are one of the few companies worldwide that offers end-to-end solutions for all major mobile communication standards. Our networks, telecom services and multimedia solutions make it easier for people, across the world, to communicate.
Communication continues to change with efficient real-time solutions that allow us all to study, work and live our lives more freely in sustainable societies, Ericsson plays a key role in this evolution. Using innovation to empower people, business and society, we are working towards the Networked Society, in which everything that can benefit from a connection will have one.
Our vision is to be the prime driver in an all-communicating world, where everyone can use voice, data, images and video to share to ideas and information wherever and whenever they want. We aim to make people's lives richer and easier, provide affordable communication for all, and enable people to conduct business in a sustainable manner.
EMPOWERING PEOPLE, BUSINESS AND SOCIETY
Telecommunications can contribute to a more carbon lean society. People can reduce travel by communicating remotely, reducing environmental impact. At the same time, Ericsson is working to make networks as energy-efficient as possible.
As the leading provider of communications technology and services to operators in sub-Saharan Africa, innovation is an important element of our culture. It is the foundation for our competitiveness and it is key to our future success. We have a long history of pioneering efficient and high-quality telecommunications technologies, reflected in one of the industry's largest patent portfolios, and a long list of African telecommunication firsts.
Through early involvement in new technologies and a strong contribution in the creation of open standards, we are often first-to-market with new solutions - a distinct competitive advantage.
Close Customer Relationships
We have been present in Africa for more than 100 years, building strong, long-term customer relationships. By maintaining local competence and working closely with operators, we can better understand their businesses, objectives and technology needs. Our significant scale advantage and ability to offer end-to-end solutions enables us to be a true partner to our customers. Today, we serve over 100 customers in 48 countries across sub Saharan Africa.
Technology and services leadership go hand in hand. As networks become more complex and often include products from several suppliers, our business is becoming more service driven. Operators look for long-term services partnerships with companies such as Ericsson for support in every aspect of their business. Our involvement spans from consulting and network design to systems integration, and network operation and support.
Social responsibility in the media:
The freedom and immense power of the media obliges it to discharge its social responsibility of providing enough true and accurate information to the public and of being a public forum for debate and exchange of diverse views on policies and all matters of public interest. Adequate media information will enable informed public decisions, effective public involvement in national policy formulation and participation in implementation of national development policies.
Another media social responsibility, among others, is that of publishing significant stories of actions or happenings that may adversely affect or improve the lives of people. Therefore, health stories that expose actions that threaten lives or that provide information on better well-being serve a great public interest and must therefore be published intensively to reach a large audience. The publishing of health stories is a major social responsibility.
For example, a recent study by global health experts reveals that drug markets in Sub-Saharan Africa and Asia are flooded with low quality and fake anti-malarial drugs that are causing drug resistance and therefore threatening the lives of millions of people in those countries. The media must publish stories of sale and distribution of fake drugs in order to create public awareness of such evils and to expose counterfeiters, so that appropriate steps can be taken against them. Similarly, news about new treatment and other medical discoveries are significant and must be reported as life saving news.
Journalists Play Key Role in Giving Patients a Voice
MSD is a global healthcare leader specializing in translating science into medicines, vaccines and biologic therapies that save and improve lives. Our mission is to make the world healthier, and to achieve this goal, we have committed ourselves to working at the frontline of the global war on disease.
Few places have a higher disease burden than Africa. This continent bears the brunt of our age's most virulent and deadly diseases. Infectious disease remains a major concern, and, over the next ten years the continent is projected to experience the largest increase in death rates from cardiovascular disease, cancer, respiratory disease and diabetes. Africa needs solutions that not only meet medical needs, but also address systemic issues that may be negatively impacting health.
Recognizing this, MSD continues to work with local partners to shape health policies and develop programs and products that will ease suffering and fulfil unmet needs across the continent.
We've done much, but we know our achievements owe a great deal to working with others who share the same vision. We believe that meeting tomorrow's healthcare challenges will require more concerted efforts by ourselves and our partners. It will also require a more informed, educated public that is empowered to take action.
Journalists are at the heart of an enlightened society. In Africa in particular, they play an important role in narrating and dissecting the issues that confront this diverse continent. In many instances it is the media that drives understanding and acceptance of policies that serve the needs of the public and inspire change.
MSD has supported the CNN MultiChoice African Journalist Awards over the past decade by sponsoring the MSD Health & Medical Award. With this award, we recognize the important contributions of journalists across the continent in elevating the quality and visibility of the healthcare debate in Africa, and in raising public awareness about disease prevention and treatment. For this important work, we are happy to support these prestigious awards.
You can learn more about MSD at msd.com.
UNICEF: Partnering to Promote Child Rights
The United Nations Children's Fund (UNICEF) is supporting the CNN MultiChoice African Journalist of the Year Awards for the second time this year.
As the United Nations organization mandated to protect and promote children's rights, UNICEF advocates on behalf of all children, to help meet their basic needs and expand their opportunities to reach their full potential. UNICEF worked in over 190 countries and territories around the world, including 45 sub-Saharan African countries in 2012.
The media plays a crucial role in highlighting the challenges that prevent children from growing up and reaching their full potential, and in motivating individuals and organizations to take action.
UNICEF advocates for the best start in life for all children, because proper care at the youngest age forms the strongest foundation for a person's future.
UNICEF supports immunization and other efforts to combat common childhood diseases for all children.
UNICEF also promotes adequate nutrition, which is essential to a child's survival and physical and cognitive development. Undernutrition is widespread in sub-Saharan Africa, where 40 per cent of children are stunted, with long-lasting consequences detrimental to their development.
UNICEF promotes universal access to a quality primary education as a minimum for all girls and boys. Educated girls grow up to become better parents to their own children. Investing in girls' education has social and economic returns. It contributes to the development of individuals and nations, and towards gender equality.
UNICEF is working with the United Nations and partners to eliminate mother-to-child transmission of HIV, to treat HIV-infected children and their mothers, increase support for children orphaned by AIDS, and reduce risks and vulnerability among adolescents.
UNICEF seeks to create safe environments for children, and work in emergencies and wherever children are threatened, because no child should be exposed to violence, abuse or exploitation. Sustainable development starts and ends with safe, healthy and well-educated children.
UNICEF works with partners to build children's and families' resilience, and to develop their ability to better withstand and recover from shocks triggered by natural disasters, conflict and other crises. In 2012, UNICEF responded to emergencies of varying scale in 79 countries, including in the Central African Republic, the Democratic Republic of the Congo, Mali, Somalia, South Sudan and the Sudan, providing a broad range of assistance in some of the worldˇ¦s most challenging environments. Food insecurity that is chronic in many parts of sub-Saharan Africa requires urgent action in order to avoid crises.
Sub-Saharan Africa has made important progress towards child survival over the years. In Eastern and Southern Africa, the under-five mortality rate has gradually declined by 53 per cent between 1990 and 2012 (from 163 to 77 deaths per 1,000 live births). West and Central Africa has seen a 39 per cent decline during the same period (from 195 to 118 deaths per 1,000 live births).
Most children who do not survive the first five years succumb to preventable causes such as pneumonia, diarrhoea and malaria, undernutrition, vaccine-preventable diseases such as measles, or during the neonatal period. In some countries with high HIV prevalence, under-five mortality attributable to HIV ranged from 4 per cent to 19 per cent of total mortality within this age group.
In response to all of these enormous challenges, UNICEF works with governments and partners, including the media, to advocate on behalf of children and to support child survival and development, basic education and gender equality, children and AIDS, as well as child protection programmes, to ensure that all children - everywhere - fulfill their rights and reach their full potential.
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