New magazine targets black Brazilians
From Correspondent Marina Mirabella
SAO PAULO, Brazil (CNN) -- Some models who measure up in
every way consider themselves lucky to be working. They don't fit the popular prototype, but a new magazine is out to change that.
Brazil has a sizable population that is black or of mixed
race. But the magazines that line the newsstands do not
reflect that, with covers of white faces as the norm.
"For the longest time, I couldn't get work because of my skin
color," said model Marianne de Moraes. "Modeling agencies
weren't hiring people with dark skin."
Journalist Aroldo Macedo is beginning to fill the void by
launching the country's first magazine geared to people of
color, called Brazil Race.
"It's like 90 million Afro-Brazilians are invisible because
of their skin color and because of the myth that they don't
have any purchasing power," Macedo said.
The magazine's first run of 250,000 copies sold out at
newsstands in two days, prompting publishers to print another
The magazine isn't just about black fashion or makeup. It
talks about issues that are often ignored by most other
publications. Articles focus on topics such as mixed
marriages, job discrimination and profiles of successful
Those who run the magazine say their goal is to raise the
self-esteem of blacks.
"Self-esteem among Afro-Brazilians has always been low,"
Macedo said. "They don't see any role models in the media.
Our magazine wants to change that."
With the success of Brazil Race, other magazines and
advertisers are taking notice, recognizing that black faces
on covers sell issues. That, in turn, is providing black
models -- and Afro-Brazilian interests -- with more exposure.
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