Size matters for L.A. high-rise billboards
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Mike Myers looms large in Los Angeles these days, on a billboard promoting his Austin Powers movie persona
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August 3, 1999
Web posted at: 3:30 p.m. EDT (1930 GMT)
LOS ANGELES (CNN) -- They hang from high-rise buildings, cost
as much as $100,000, and some exceed 6,000 square feet in surface area.
Mega-billboards making every kind of pitch have popped up throughout Los Angeles, which classifies them as murals and
not advertisements because they are short on text.
Critics consider them colossal monstrosities, but some
building owners love having them hang around. Watch the video to find out why.
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