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Going global may benefit automakers

RELATED VIDEO
Auto industry seeks benefits of international business
Windows Media 28K 56K
January 5, 1999
Web posted at: 6:45 p.m. EST (2345 GMT)

LOS ANGELES (CNN) -- Last year's merger of Chrysler and German auto-maker Daemler-Benz may have started a trend.

On Tuesday, Ford Motor Co. denied it is attempting to buy Japanese car-maker Honda or German automaker BMW. Even so, there's ample evidence that globalization in the auto industry is the road to better customer satisfaction and, as a result, a better bottom line.

Correspondent Charles Feldman reports on international alliances and what they mean to the car-buying public.

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