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Kids pick their favorite toys

Children testing toys
Children test the toys
Power Chutes
Power Chutes - Basic Start  
Survey: Kids' Top 10
October 15, 1998
Web posted at: 9:01 p.m. EDT (2101 GMT)

(CNN) -- Children judged Power Chutes-Basic Start as their favorite game in Duracell Inc.'s annual Top 10 toy survey, but also liked the educational Brain Shift and a revamped favorite, the Lego Extreme Team Challenge.

The kids chose from among 26 toys that will be rolled out this holiday season. They especially were drawn to the remote-control-operated Power Chutes, which lets them control a loading truck as it picks up balls, exits a ramp, moves over a bridge and slides down a chute.

Dr. William Sears, a pediatrician and author of child-rearing books, says the game "helps children understand how the choices they make result in specific outcomes" and "encourages individual problem-solving skills."

The toy testing, conducted from September 14-25, is aimed at providing gift choices that encourage social interaction and creativity, according to Duracell, a worldwide manufacturer of alkaline batteries.

Both battery- and non-battery-operated toys for the survey were chosen by a panel that included an independent toy industry expert. Judges were told to avoid toys that inspire aggressive or combative behavior, and to pick toys that appeal to both genders.

More than 500 children between the ages of 4 and 11 played with the toys for at least one hour per day for 10 days before voting on their favorites.

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