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Kids pick their favorite toys
October 15, 1998
Web posted at: 9:01 p.m. EDT (2101 GMT)
(CNN) -- Children judged Power Chutes-Basic Start as their
favorite game in Duracell Inc.'s annual Top 10 toy survey,
but also liked the educational Brain Shift and a revamped
favorite, the Lego Extreme Team Challenge.
The kids chose from among 26 toys that will be rolled out
this holiday season. They especially were drawn to the
remote-control-operated Power Chutes, which lets them control
a loading truck as it picks up balls, exits a ramp, moves
over a bridge and slides down a chute.
Dr. William Sears, a pediatrician and author of child-rearing
books, says the game "helps children understand how the
choices they make result in specific outcomes" and
"encourages individual problem-solving skills."
The toy testing, conducted from September 14-25, is aimed at
providing gift choices that encourage social interaction and
creativity, according to Duracell, a worldwide manufacturer
of alkaline batteries.
Both battery- and non-battery-operated toys for the survey
were chosen by a panel that included an independent toy
industry expert. Judges were told to avoid toys that inspire
aggressive or combative behavior, and to pick toys that
appeal to both genders.
More than 500 children between the ages of 4 and 11 played
with the toys for at least one hour per day for 10 days
before voting on their favorites.