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Brief history of tobacco
Text: Tobacco settlement
Tobacco company internal documents Florida launches anti-tobacco ads aimed at teens
April 13, 1998
Web posted at: 10:12 p.m. EDT (0212 GMT)MIAMI (CNN) -- Advertisements aimed at combating teen smoking and funded by Florida's $11.3 billion settlement with the tobacco industry hit newspapers and airwaves on Monday.
The print and broadcast campaign uses the slogan: "Their brand is lies. Our brand is truth." The ads attack the tobacco industry as well as the movie industry for promoting cigarettes.
The ads were partly designed by 600 teen-agers who gathered at a tobacco summit earlier this month.
The campaign is part of a $50 million, two-year campaign by Florida to reduce teen smoking.
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Related stories:
- Big tobacco won't work toward settlement - April 8, 1998
- Judge stays his ruling that tobacco firms provide documents - March 24, 1998
- Tobacco industry wins reprieve - March 8, 1998
- Document: Potential smoking habits of 5-year-olds reviewed - March 7, 1998
- Tobacco firms post internal documents on Internet - February 27, 1998
Related sites:
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- The Whole Truth - offical site
- TobaccoResolution.com - industry-sponsored site concerning tobacco's legal issues
- Tobacco Resources on the Internet - Northern California Association of Law Libraries
- Major legal cases and court coverage of tobacco lawsuits around the world - HealthWatch.org
- Additional related sites - "Tobacco Under Attack" special section
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