Lawsuit: Tobacco company blew smoke with "low tar" labels
March 3, 1998
Web posted at: 9:49 p.m. EST (0249 GMT)
PHILADELPHIA, Pennsylvania (CNN) -- A smoker with lung cancer filed a class-action lawsuit Tuesday against the R.J. Reynolds tobacco company, charging that cigarettes advertised as low in tar and nicotine are a "major fraud" and are just as deadly as other cigarettes.
Lawyer Steven Sheller -- representing a woman who smokes Vantage cigarettes and has been diagnosed with lung cancer -- said the lawsuit is the first of its kind and is based on Pennsylvania's Deceptive Trade Practices law.
The suit -- which includes an estimated half-million Pennsylvanians -- seeks damages equal to three times the amount each smoker has spent on the Reynolds products. The average smoker could win about $15,000, Sheller said.
People were deceived into smoking the "low tar and nicotine" cigarettes by the implication that they were healthier, when they were not, Sheller said.
"So-called 'ultralight' and 'light' cigarettes are all a major fraud," he said. "There is no such thing." Cigarettes advertised as "low in tar and nicotine" are "no different from cigarettes made in the 1950's," he said.