MADD ad: Drunken drivers have killed 'too many princesses'
September 11, 1997
Web posted at: 11:05 p.m. EDT (0305 GMT)
DALLAS (CNN) -- A group that campaigns against drunken
driving is using the death of Britain's Princess Diana as a
"wake-up call to Americans" about the loss of lives caused by
Mothers Against Drunk Drivers, or MADD, has created a print
public service announcement that could soon appear in
newspapers and magazines around the United States that
declares: "We've seen too many princesses die."
Below that headline are the names of 119 daughters of MADD
members, "princesses" who were killed in wrecks involving
The 120th name on the list is Diana, Princess of Wales.
The 36-year-old princess was killed, along with her
companion, Dodi Fayed, and their driver, Henri Paul, in a
Paris car crash that occurred as their speeding car was being
followed by photographers on motorcycles.
Tests showed that Paul's blood-alcohol level was more than
three times the legal limit in France, and that he had two
prescription drugs in his bloodstream.
The other half of MADD's two-page ad says:
"On August 31, 1997, the world was victimized by another
"Mothers Against Drunk Driving mourns the loss of Princess
Diana as well as the other estimated 250 victims killed in
our country over Labor Day weekend.
"Isn't it time we say enough is enough?"
MADD National President Katherine Prescott said that an
estimated 250 to 350 people were killed and thousands more
injured in alcohol-related crashes on U.S. roads over Labor
Day weekend, the same weekend Diana was killed.
"Although Diana's crash -- like virtually all fatal
alcohol-related crashes -- involved many unsafe, contributing
factors, the most deadly factor was a drunk driver careening
out of control and ultimately robbing the world of 'the
people's princess,'" Prescott said.
"Every day in our country, mothers and fathers, husbands and
wives, brothers and sisters, friends and neighbors are losing
their 'princesses' or 'princes' to the irresponsible acts of
MADD has sent the ad to 150 newspapers in major markets and
50 magazines with the hope that it will be published without