Tobacco talks focused on liability
(CNN) -- The key issue in the tobacco-settlement negotiations was
liability. In return for paying billions of dollars and
accepting curbs on their marketing practices, tobacco
companies wanted some form of immunity from future lawsuits.
The state attorneys general on the other side of the table
were against any kind of blanket immunity.
The talks began in earnest after Ligget Group raised the
white flag in March, becoming the first tobacco company to
admit that cigarettes are addictive and can cause cancer.
Liggett, maker of the Chesterfield and Lark cigarette brands,
agreed to pay 22 states an estimated $30 million annually or
about $750 million total, and turn over 25 percent of its
pre-tax profits for the next 25 years.
This was a historic turning point.
Previously, tobacco companies seemed invincible. In fact,
the tobacco industry had never lost a lawsuit until July 10, 1996, when a Florida jury told Brown & Williamson Corp. to pay $750,000 to a smoker and his wife.
Legal defenses are fading
That verdict is being appealed, but the tobacco companies
face more than a dozen other lawsuits this year. And despite
a May 5 jury verdict that absolved R.J. Reynolds of
responsibility in the lung cancer death of a smoker,
nationwide pressure on the industry is building.
And the legal environment is more hostile than ever. Today,
state laws and legal precedents hold manufacturers
more liable for the effects of their products.
And the old legal defense of "contributing negligence," which
prevented lawsuits by people with some measure of
responsibility for their own condition, is no longer viable
in most jurisdictions. Instead, a defendant can be held
partially liable and forced to pay a corresponding percentage
of damages.
Finally, the notion of "strict" liability has developed,
meaning defendants can be found liable whether or not they
are found negligent. Thus tobacco companies can be held
responsible for the damage done by cigarettes even if they
weren't aware of the potential dangers.
These changes have helped nudge the industry toward a
conciliatory position and made protection from further
liability a crucial point in the settlement talks.
The settlement still needs to clear a significant hurdle -- Congress and President
Clinton must ratify it.
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