Airline offers $3 fares
Midway promotes Atlanta route with cheap, cheap one-way fare
September 22, 1997
Web posted at: 3:03 p.m. EDT (1903 GMT)
RALEIGH-DURHAM, North Carolina (CNN) -- Midway Airlines is selling some cheap seats -- $3 one-way, for one day only on flights between Atlanta and Raleigh-Durham.
The 3-year-old airline announced the fare Monday for September 29 flights -- the airline's first day of service between the two cities.
"We chose $3 as our introductory fare to highlight the average age of our young fleet," said Joanne Smith, Midway's senior vice president of sales and marketing. "You can't do much for $3 anymore, and we thought it would be fun to start our new Atlanta route at an extremely affordable price."
The low fare is good on any of Midway's three Atlanta to Raleigh-Durham flights or four Raleigh-Durham to Atlanta flights, traveling on September 29. Passengers who want to return on a different day must pay Midway's regular one-way fare, between $49 and $348.
A round-trip between Raleigh-Durham and Atlanta on September 29 would hit $9 because of a passenger facility fee levied at Atlanta's airport.
Midway began life flying out of Chicago's Midway Airport. The airline collapsed in 1991, and was reborn four years later under new ownership, which moved its base of operations to Raleigh-Durham.
The addition of Atlanta as a destination brings Midway's service (combined with regional partner Corporate Express) to 24 cities on 126 daily flights
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