Mideast powers team up to promote tourism

January 22, 1997
Web posted at: 1:50 p.m. EST (1850 GMT)

JERUSALEM (CNN) -- Fresh from a new round of Middle East peace agreements, Israel, Jordan and Palestinians have begun a tourism campaign to attract more American visitors. The slogan: "Peace -- It's a Beautiful Sight."

Israel's Tourism Ministry said the advertisements will start appearing in Thursday editions of The New York Times, Los Angeles Times and The Washington Post. Ads will also air on Christian television networks.

The Tourism Ministry said Palestinian cooperation in the effort follows last week's agreement on Israeli pullbacks on the West Bank.

The peace agreement reached last week calls for the redeployment of Israeli troops in the West Bank in three phases, ending no later than late 1998. Included in the deal was the Israeli handover of 80 percent of Hebron to Palestinian control early Friday. The city was the last West Bank town under Israeli occupation.

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Mideast powers team up to promote tourism

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