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CNN LIVE AT DAYBREAK

Sweet Move: Krispy Kreme to Test Stores in Wal-Mart

Aired September 12, 2003 - 06:49   ET

THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.

CAROL COSTELLO, CNN ANCHOR: Time for a little business buzz right now. Krispy Kreme is taking it to the big leagues.
Let's find out about its latest sweet move from Joya Dass at the Nasdaq market site.

I thought Krispy Kreme was already in the big leagues.

JOYA DASS, CNN FINANCIAL NEWS CORRESPONDENT: Yes, you would think so. Was it you and I that had the conversation not too long ago about Starbucks now being offered in certain banks?

COSTELLO: Yes.

DASS: And so now Krispy Kreme doughnuts are going to be offered in select Wal-Mart locations. This is the big move that we're talking about. And the first store that they are going to be offered in is in North Carolina, which is actually where Krispy Kreme is based. This is interesting, because you know Wal-Mart, of course, is a really popular place, about 100 million Americans shop there every week. And this is a big move for Krispy Kreme, because they only have about 300 stores. And that's small potatoes when you compare it to their big competitor, which is Dunkin Donuts, which has 3,600 stores.

As far as the markets are concerned today, well, yesterday we managed to actually snap a two-day losing streak and the futures markets are pointing to a higher opening for stocks. Now we're waiting to hear from the software maker Oracle this morning. They're going to be reporting their quarterly results. And then we're also going to be getting a check on retail sales, which are expected to check in at their fastest level or their highest level in five months. One, because of higher gas prices, and the other because of those child tax credit checks, which have gone out in the mail, and folks have hopefully already spent them on back-to-school items.

I'm Joya Dass at the Nasdaq market site.

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