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Newsroom/World View

NEWSROOM for July 5, 2000

Aired July 5, 2000 - 4:30 a.m. ET


ANNOUNCER: Seen in classrooms the world over, this is CNN NEWSROOM.

RUDI BAKHTIAR, CO-HOST: Welcome, everyone. We're back after a short holiday break here in the United States. I'm Rudi Bakhtiar.

TOM HAYNES, CO-HOST: And I'm Tom Haynes. We have lots on Wednesday's agenda. Here's a look.

We begin in Mexico, a nation preparing for a transition of power to a new government.


UNIDENTIFIED MALE: I think it's about time that the PRI lost in the election. I think it'll be a lot better for Mexico now.


BAKHTIAR: We get a little on-the-job coaching in "Business Desk."


CHRISSY CAREW, PERSONAL AND BUSINESS COACH: My technique is, first of all, to find out where the client is. What is it that they want in their life? How compelling is it for them? Is it compelling enough?


HAYNES: And after all that coaching, "Worldview" takes a break in China to do some antiquing.


LISA WEAVER, CNN CORRESPONDENT: Three bronze animal heads stolen 140 years ago returned to Beijing as residents lined up to catch a glimpse and reflect on what it took to bring China's heritage back.


BAKHTIAR: From Chinese History to U.S. history, we "Chronicle" the demolition of the tower of Gettysburg. NAFTA, jobs, fighting drugs and corruption are buzzwords as Mexico prepares for a new president. The motto of the moment in Mexico is "hoy, hoy, hoy," "today, today, today." It's the catch phrase of Vicente Fox of the National Action Party, who won Sunday's presidential election. His victory unseats the world's longest ruling party, the Institutional Revolutionary Party, which has been in power 71 years.

President-elect Fox is a Harvard Business School graduate who was once also Coca-Cola's president of Mexican and Central American operations. He also served as a governor of a state in central Mexico.

Harris Whitbeck looks at some of Fox's upcoming challenges as he prepares to usher in a revolutionary period in Mexican politics.


HARRIS WHITBECK, CNN CORRESPONDENT (voice-over): Vicente Fox entered Mexico's official presidential residence for the first time as president-elect to talk business with his future predecessor. He said the meeting was more than cordial, praising president Ernesto Zedillo for promising to make the transition easy.

VICENTE FOX, MEXICAN PRESIDENT-ELECT: I think that, here, President Zedillo is playing a key role on get PRI going into the new scenario of democracy that we have in Mexico, and I'm putting my share in that. I'm inviting everybody to join in to this government of plurality.

WHITBECK: Even some current cabinet members have been floated as names for the new Fox administration. Monday evening, Fox said he will spend the next two months putting his cabinet and key staff together. Once appointed, new cabinet members will begin immediately to work side by side with current ministers to ensure a smooth transition.

One of Fox's pet projects involves NAFTA, the North American Free Trade Agreement. That, while having greatly opened up commerce, has been criticized for failing to bring benefits to Mexico's 40 million poor people.

FOX: What a worker makes in Mexico is $5 a day, and that's not our aspirations in Mexico. We want much more than that.

WHITBECK: Fox would like to fine-tune the agreement to include freer border crossing policies for Mexican migrant workers to eventually make North America like the European Union. One of his other main goals is to quickly make Mexico appear safer to international investors.

FOX: We will welcome investment, we will guarantee, give security to investment, we will put incentives to investment, we will work very intensely for regional development, for local development.

WHITBECK (on camera): The president-elect has five months before his inauguration to put his plan together and to get his people in place to launch what critics say is an ambitious plan for his government. So far, he enjoys the goodwill of the sitting government and strong public support.

Harris Whitbeck, CNN, Mexico City.


ANDY JORDAN, CO-HOST: We're also covering those lingering high prices at the gas pump in today's news, an issue the president-elect of Mexico promises to address. Vicente Fox says his country will think twice before raising oil prices, a leading factor in the rising cost of gas. Mexico is a leading producer of oil, but not a member of OPEC. Check your NEWSROOM archives for in-depth information on OPEC and its global significance.

Saudi Arabia, which is an OPEC country, says it wants to do its part by boosting oil production. It's unclear whether other OPEC nations will follow suit.


TOM BOGDANOWICZ, CNN CORRESPONDENT (voice-over): OPEC in disarray as Saudi Arabia jumps the gun with its plan to increase oil output by half a million barrels per day, clear resentment emerging from other OPEC members saying they had not been consulted. OPEC officials in Vienna stressed that Saudi Arabia would not act without talking to other member states, but damage to OPEC's recent unity has been done.

JULIAN LEE, CTR. FOR GLOBAL ENERGY STUDIES: The OPEC secretariat seems to be trying to play down any split, saying that this will all be subject to negotiation and that these negotiations are carrying on at the moment. But it certainly seems to be negotiation after the event, which is really possibly no negotiation at all.

BOGDANOWICZ: Oil watchers say Saudi Arabia is under pressure from the United States to boost production to combat high gasoline prices. For the other OPEC members, there's a clear incentive to delay any increase. Every day Saudi Arabia holds off means another day of high oil prices and higher profits. But many believe OPEC will ultimately follow the Saudi lead.

JOHN TOALSTER, SG SECURITIES: They will say it's not the way forward, but, nevertheless, we'll have to accept it. Saudi is a dominant member, Saudi has most of the spare capacity. About two- thirds of spare capacity in OPEC resides in Saudi Arabia. So Saudi has the power.

BOGDANOWICZ: But an extra half-a-million barrels per day may still not be enough to reduce oil prices to the OPEC target of $25 a barrel. Oil stocks are near record lows, and unless they're replenished there's concern that the outcry over high gasoline prices this summer could be followed by a similar one over heating oil this winter.


HAYNES: Athletic teams depend on their coaches to guide them to victory. In fact, the most talented athletes may never become champions if they don't have a good coach. Much the same can be said in business. Many business people are finding that, in spite of all their talent and hard work, they're falling short of their personal and professional goals. So what are they doing? Yes, you guessed it: They're hiring coaches to help out.

Bill Tucker has more.


BILL YOUNG, PAGETURNER PUBLICATIONS: That's been an ongoing problem, not accepting criticism.

BILL TUCKER, CNN CORRESPONDENT (voice-over): Self-employed graphic designer Bill Young isn't talking to his therapist. This is his weekly session with his career coach. He's been working with Chrissy Carew for the last five years. During that time, he says his profits have increased 300 percent.

YOUNG: It took a coach to help me realize that I could actually be of serious service to someone and thus charge them some serious change.

TUCKER: Career coaching is based on the principles of sports coaching.

CAREW: My technique is, first of all, to find out where the client is. What is it that they want in their life? How compelling is it for them? Is it compelling enough?

TUCKER: Because the profession is new, it's not covered by state or federal regulations. Anyone can call themselves a coach. But trained coaches are certified by the International Coach Federation, which is the umbrella organization for several training schools. Chrissy Carew says a prospective client should interview several coaches, check their references, and ask for a sample session.

CAREW: You know, the relationship you're going to have with your coach is going to be fairly intimate because we're going to be working on your life, and you want to make sure on a gut level that you know that this particular coach is right for you.

TUCKER: Bill Young says the benefits of business coaching have spread into his personal life.

YOUNG: Anyone will agree that their job performance will improve if their person improves, if they improve themselves.

TUCKER: Bill Tucker, CNN Financial News, New York.


BAKHTIAR: Our business beat goes on and on in "Worldview." We'll check out commercials. After all, they're part of commerce. We'll look at the creative side as well. That story takes us to Asia. In India, get a load of fancy footwork as we enter the world of martial arts; a different kind of art in China, a country celebrating the return of ancient treasures. And in the United States, a return to the mood of yesteryear.

SHELLEY WALCOTT, CO-HOST: Yesterday was the 4th of July, Independence Day in the United States. Americans celebrated with fireworks, parades, picnics and more. The holiday celebrates the signing of the Declaration of Independence in 1776. And while the celebrations are over, today we reflect on Main Street America, a place where folks met and did business; a place that may not be so long ago and far away, as Frank Buckley reports from New York.


FRANK BUCKLEY, CNN CORRESPONDENT (voice-over): Remember Main Street with the local market, the sporting goods store, the drugstore and whatnot? Main Street was replaced by the mega mall, right? Apparently not, because this Main Street is circa 2000. It's Bay Shore, Long Island, part of a growing trend in the U.S. to revitalize and bring back the Main Streets of a nation.

DONNA DELUCA PERICONI, BAY SHORE CHAMBER OF COMMERCE: I think America has malled itself out. There will always be the attraction of a large mall to spend a day, but I think people want to go back to that Main Street U.S.A. feeling that was so significant in the past.

BUCKLEY: Bay Shore did something about that feeling, forming a business improvement district in the early '90s to revive its then- struggling Main Street and to reinvigorate its sense of community.

PERICONI: What binds us together? Customs, traditions, predictability. That is what a Main Street is all about. It's repeated patterns of conduct. You don't have that in a mall.

BUCKLEY: The National Trust for Historic Preservation recently surveyed 400 communities that participate in its Main Street revitalization program, and 58 percent reported an increase in the number of retail businesses last year; 65 percent said retail sales were up in these historic Main Street districts.

Main Street advocates say government officials and others have learned that revitalization must be coordinated to succeed.

KENNEDY SMITH, NATIONAL TRUST FOR HISTORIC PRESERVATION: A healthy downtown or a neighborhood commercial district is like a delicately balanced economic ecosystem. And one change is invariably going to set off a whole range of other changes in the district.

BUCKLEY: In Bay Shore, a coordinated public-private partnership forced absentee landlords to pay for improvements. Government grants were obtained, a promotional theme was employed and a market niche was exploited, its strength in home furnishings and antique stores.

AULEEN GARDNER, ANTIQUE STORE OWNER: People just came in. They come in and chat. I have more people that come in and just talk and chat, and I love it.

BUCKLEY: The lesson learned here, says Chamber of Commerce President Donna Deluca Periconi, one that translates almost anywhere.

PERICONI: If the community is not involved, it cannot happen.

BUCKLEY: And in this community, Main Street is back.

Frank Buckley, CNN, New York.


HAYNES: More national pride as we turn from the United States to China. That Asian nation was also celebrating recently. Not a holiday, but a homecoming of sorts. The occasion -- the return of some stolen relics and a surge of nationalism. Nationalism is defined as devotion to one's nation, or patriotism.

With more on the story, here's Lisa Weaver.


WEAVER (voice-over): A homecoming celebration for symbols of China's past. Three bronze animal heads stolen 140 years ago returned to Beijing as residents lined up to catch a glimpse and reflect on what it took to bring China's heritage back.

(on camera): The treasures came from here, gracing a large fountain in front of a Western-style pavilion. But in 1860, French and British troops destroyed the imperial summer palace, leaving only ruins to remind China of its face-off with the West. Now, recovering those lost relics has become a symbol of nationalism in a country intent on leaving its weak past behind.

(voice-over): When the bronze heads went on display in Hong Kong, protesters tried to keep them off the auction block. They did not succeed. A Chinese buyer stepped in and bought them for more than $4 million U.S. Yi Suhao made the purchase for China Poly Group, a state-run conglomerate ready to spend serious money to retrieve part of China's national treasure.

UNIDENTIFIED MALE (through translator): I think we should seriously address how to get Chinese relics which were stolen during times of war back to China. We should talk about this equally and fairly in the international community.

WEAVER: For some, the recovery was an emotional moment.

UNIDENTIFIED MALE (through translator): As Chinese, our national pride has been hurt. But at the same time, we're proud to get the relics back.

UNIDENTIFIED FEMALE (through translator): These are the treasures of China, and I'm so happy they've returned. This is a symbol of a strong China. WEAVER: Away from the spotlight of this high-profile relic recovery, Chinese businesses and the government have been quietly buying up more of China's stolen relics, promising the younger generation that more reminders of the past will eventually find their way home.

Lisa Weaver, CNN, Beijing.


HAYNES: We continue in Asia, a region being courted by businesses around the globe. As the Asian economy bounces back, Hollywood is coming to that continent in a big way, all on the promise of huge profits to be made from spend-happy consumers in the region.

Lisa Barron has more.


LISA BARRON, CNN CORRESPONDENT (voice-over): American film director Oliver Stone's latest project, a Motorola commercial produced for the Asian market. Airing across the region, the cutting-edge commercial is part of Motorola's multimillion-dollar media campaign to promote its new wireless Internet, or WAP, phones.

UNIDENTIFIED MALE: We think we've got a big story to tell. It's the convergence of Internet and wireless telephony. Oliver Stone is a master storyteller, and what better person than he to tell that story for us.

BARRON: The three different spots were shot in seven locations around Asia, where the three WAP-enabled phones were all developed, and where Motorola says its wireless market is growing the fastest.

The founders of Saville Productions, the Los Angeles-based production company that teamed up with Stone and Motorola, have big plans to bring more of Hollywood to Asia.

UNIDENTIFIED MALE: What we've noticed in Asia particularly is there's, you know, there's large companies like Motorola and McCann- Ericsson spending millions of dollars on media spend to put their commercials on television. And it just kind of makes sense to bring the best possible directors in the world to shoot those campaigns.

BARRON: The cost of bringing in the best can be surprisingly reasonable. Directors like Stone aren't in it for the money alone.

OLIVER STONE, FILMMAKER: I've always been interested in the technique. They're always very modern commercials. They're ahead of the film thing because they have more video at work. And it's a good training ground for me to just stay on top of techniques, cutting-edge techniques, especially here in Asia.

BARRON: Celebrity endorsements are also taking off in Asia, like this Ricky Martin commercial for Pepsi -- especially in Japan. UNIDENTIFIED MALE: There was a massive slump in '97 and '98 and even '99 in terms of people spending money on advertising and promoting their brands. Our feeling is it's really coming back.

BARRON (on camera): And so is confidence in the Asian economies. Companies now willing to spend upwards of $30 million U.S. a year on advertising are putting their money where their market is.

Lisa Barron, CNN Financial News, Hong Kong.


JORDAN: We next head to the world's seventh largest nation. India also has more people than any other nation, apart from China. With religions as diverse as Islam and Buddhism and Hinduism, Indians borrow from all of them, informing a unified philosophy. The self, or soul, karma and salvation are the three cornerstones of Indian philosophy. Those come across in Indian martial arts.

A martial art is a fighting sport or skill that originates in East Asia. Examples include kung fu, judo, karate and kendo.

Ram Ramgopal tells us about one particular martial art that's uniquely Indian.


RAM RAMGOPAL, CNN CORRESPONDENT (voice-over): At a school in the southern Indian state of Kerala, a traditional martial art is passed down by an unassuming master. Kumaran Ashan is 103 years old. He continues to teach kalari payattu, which combines both physical and spiritual discipline. Based on the ancient Indian science of warfare, it is claimed to be one of the world's oldest martial art forms.

Students find it takes many years to learn the intricacies of kalari payattu. The training regimen is strict and physically severe, and involves exercises with swords and shields. Ashan says the art favors self-defense over attacking skills.

KUMARAN ASHAN, KALARI PAYATTU INSTRUCTOR (through translator): This martial art is not used to fight or kill anybody. It is to find a cure to diseases by having control over the five elements which constitute the human body: fire, earth, water, air and sky. This is what has to be learned through this yoga for a long and healthy life.

RAMGOPAL: Legend has it that a Hindu warrior sage created the land of Kerala by retrieving the land from the Arabian Sea. He is said to have then trained one of his disciples in kalari payattu to protect the land and maintain peace. Ashan says he learned the art from his father, and now he's returning the favor by handing down the tradition himself to his very own band of loyal followers.

Ram Ramgopal, CNN.

(END VIDEOTAPE) ANNOUNCER: You're watching CNN NEWSROOM, seen in schools around the world, because learning never stops, and neither does the news. When it comes to the Internet, one thing's for sure. Imagination is as important as if not more important than experience. With that in mind, it's not surprising to see a lot of young faces running things in the brave new world of dot.coms.

But there's young, and then there's really young. Peter Viles has the story of a 19-year-old proving you're never too young to have e-smarts.


PETER VILES, CNN CORRESPONDENT (voice-over): In some ways, Doug Imbruce is your typical teenager. The Connecticut teen still lives in his parents' basement, he still doesn't make his bed, and for money...

DOUG IMBRUCE, FOUNDER, BUYROAD.COM: If I need 20 bucks to go to the movies, dad will pony up.

VILES: Typical teen stuff? Well, not really.

D. IMBRUCE: Some kids read "Sports Illustrated, I'd read "Fortune."

VILES: And he started a business creating Web sites for small companies when he was just a sophomore in high school, earning enough to pay for four years of Columbia University. But he never went, choosing instead to start another company.

D. IMBRUCE: I guess it's just like some kids want to, you know, make the NFL. I wanted to make the jump to the big leagues with startups and venture financing and, you know, all that fun stuff.

VILES: All that fun stuff is now a 20-employee operation called, a Web site consulting firm that puts local stores on the Net. The impetus: a bookstore closing is his home town.

D. IMBRUCE: And I said, why are you closing? He said, well, I'm closing because Barnes & Noble just opened up and, you know, this new Internet thing,, is just killing me.

VILES: Doug sees it as a David and Goliath battle. And helping him be David is his older brother, Greg, 10 years his senior.

GREG IMBRUCE, CEO, BUYROAD.COM: One day he presented me with a prototype, and I looked at the prototype and saw that this is a magnificent opportunity, one that's in huge demand at the small- business level.

VILES: Together, the brothers went to investors to raise $1 1/2 million. Many were impressed with Doug's enthusiasm but weren't comfortable giving the money to a company whose CEO was only 18 at the time. So Greg took over the CEO job from his brother, handling money and personnel. G. IMBRUCE: We've created a new title, chief imagination officer, and that's what he is. He represents the true imagination of the company.

D. IMBRUCE: That's basically how, you know, how it works. I'm the crazy one and Greg's the one with the business acumen. And it works well because, you know, Greg is the older brother.

VILES: But Doug's employees, who are all older than he is, don't seem put off by his youth.

FIONA CROWLEY, CONTENT EDITOR, BUYROAD.COM: You just accept it, you know, that's all. I mean, there's really -- he knows what he knows. I mean, there's never any question because if there was -- it just doesn't fall into play.

VILES: Even the summer intern, the one pushing the chair to celebrate a deal, says having a boss his own age is no problem, even if Doug was his high school classmate.

ERIC KREIGSTEIN, INTERN, BUYROAD.COM: I'm made fun of constantly for working with Doug, working for my friend from high school. But Eric says he's impressed by how his friend has handled being boss, though Doug says he still has much to learn, despite being a five-year Internet veteran.

D. IMBRUCE: Well, every day there's, I mean, there's a new stumbling block. I think the most significant lesson is to really know your limits, because you're a cocky high school kid and you think you can do everything. And you really can't. You really need people.

Peter Viles, CNN Financial News, New York.


ANNOUNCER: Teachers, make the most of CNN NEWSROOM with our free daily classroom guide to the program. There you'll find a rundown of each day's show, so you choose just the program segments that fit your lesson plan. Plus, there are discussion questions and activities, and the guide highlights key people, places and news terms. Each day, find hot links to other online resources and previews of upcoming "Desk" segments. It's all at this Web address, where you can also sign up to have the guide automatically e-mailed directly to you each day. It's easy, it's free, it's your curriculum connection to the news. After all, the news never stops, and neither does learning.

BAKHTIAR: Well, Americans head back to the grind today after a long weekend of Independence Day celebrations. There was also another observance going on from American history. We told you about it on Monday -- the anniversary of the battle at Gettysburg, Pennsylvania, and about a tower on the battle site that would soon meet its doom. Well, today, we can report it has done so.

This follow-up report from Bob Franken.

(BEGIN VIDEOTAPE) BOB FRANKEN, CNN NATIONAL CORRESPONDENT (voice-over): Since 1974, this Erector Set-like tower hovered 307 feet overhead. Suddenly, it was gone. The National Tower provided paying customers with the most panoramic view of Gettysburg, site of the most decisive battle of the Civil War. But it also provided a rallying cry for preservationists who considered it a monstrosity, an eyesore, an intrusion into the memories of the thousands who died here 137 years ago today, during the most pivotal event of the battle.

Plans to take the tower down had languished in the courts for years. But Interior Secretary Bruce Babbitt had promised he would get rid of it before he left office.

BRUCE BABBITT, U.S. INTERIOR SECRETARY: And it is our obligation in this generation to honor this sacred landscape by preserving it.

FRANKEN: The tower is no longer part of the landscape. The rubble will be carted away and perhaps mostly forgotten. But not by the owners.

HANS ENGGREN, LANDOWNER: I find it almost a slap in the face for private enterprise.

FRANKEN (on camera): The Park Service chose the anniversary of Pickett's charge across the field behind me. General George Pickett's Confederate forces were mowed down by Union soldiers who were firing from here.

(voice-over): Officials wanted the largest crowd of the year to watch an explosive charge mow down the tower. Each year, reenactors walk in the footsteps of General George Pickett's Confederate soldiers, with general George Meade's Union troops waiting for them. But instead of the withering gunfire, they are greeted by a warm welcome. This year, the onlookers could also witness the tower crashing down, and they had mixed feelings.

UNIDENTIFIED MALE: It was a battlefield and they should keep it a battlefield. They shouldn't put a big, huge thing in the middle of it.

UNIDENTIFIED MALE: I know that wasn't there during the Civil War, but...

UNIDENTIFIED FEMALE: A lot of other things weren't either, so...

UNIDENTIFIED MALE: ... you know, a lot of these things around here weren't here either.

UNIDENTIFIED FEMALE: Like McDonald's right over there.

UNIDENTIFIED MALE: Yes, the McDonald's and the restaurants that line the roads.

FRANKEN: Now the tower is gone, probably best captured in the words of Lincoln's Gettysburg Address: "The world will little note nor long remember." Bob Franken, CNN, Gettysburg, Pennsylvania.


BAKHTIAR: July 4 marks the national birthday party of the United States, 224 years since the Declaration of Independence was signed and a new nation was born.

HAYNES: That's right. At South Dakota's Mount Rushmore, there was an early start to the festivities. Massive granite sculptures witnessed a Monday night fireworks display. The busts of President George Washington and Thomas Jefferson, Teddy Roosevelt and Abraham Lincoln had front row seats.

BAKHTIAR: We leave you with pictures from that celebration. Enjoy.

HAYNES: See you later.




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