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Interactive TV gets $99 set-top box
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October 6, 1999 by Mary Lisbeth D'Amico |
From...
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(IDG) -- General Instrument has launched a low-cost set-top box designed to let U.S. cable operators offer users low-cost Internet access via their televisions.
Selling the product, called Surfview, at a price under $100 will enable cable operators to offer consumers interactive television for a low monthly fee, said General Instrument in a statement. The product will be available starting in January 2000.
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The move aims to attract new subscribers who to date have not been able to afford high-end digital telephone line services or cable modem services, the company said.
As part of the announcement, General Instrument said it has signed a marketing agreement with WorldGate Communications, a Philadelphia-based company that offers cable television subscribers Internet and e-mail services via their televisions.
Under the terms of the agreement, GI will offer WorldGate's affiliate cable operators the Surfview set-top box at a target market price of $99. The operators will be able to sell to end-users WorldGate's Internet service bundled with the Surfview set-top box.
General Instrument is in the midst of a merger with Motorola. In September, Motorola signed an agreement to purchase the Horsham, Penn.-based set-top box maker in an all-stock deal worth some $11 billion.
The merger, which is expected to be complete in the first quarter of next year, will result in the creation of a new Motorola unit focused on giving consumers broadband access to interactive digital TV, Internet and voice services.
Mary Lisbeth D'Amico is Munich correspondent for the IDG News Service.
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